Ford Ranger Secures 20.5 Percent Market Share in Pickup Truck Segment
Kuala Lumpur, 6 March 2019 – In January 2019, Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, sold 590 units of Ford Ranger, helping it secure a 20.5 percent market share in the pickup truck segment.
The new ‘Built Ford Tough’ Ranger lineup has five variants – Ranger XL, XLT, XLT Plus, Wildtrak and the Ranger Raptor, to cater to all types of buyer profiles. With the availability of the Ranger Raptor, SDAC-Ford also opened up a whole new market segment for the premium performance pickup truck.
“Our stellar start to the year reaffirms the widening market appeal of the tough and smart Ford Ranger. Ranger’s retail sales was also fuelled by the launch of the new Ford Ranger lineup of nine new variants which comes equipped with a host of first and only in-class safety features,” said Syed Ahmad Muzri bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.
Since 2012, the Ranger has consistently won multiple awards, with the recent ones being ‘Pickup Truck of the Year’ at the 2018 Malaysia Car of the Year (COTY), and 2018 DSF.my Allianz Vehicle of the Year (VOTY) Awards; Gold for ‘Pickup Truck of the Year’ at the Carlist.my People’s Choice Awards & Editors’ Choice Award 2018; and TopGear Chinese Editor’s Choice Pick-up Truck of the Year Awards 2018.
“The numerous awards the Ranger has received over the years’ reaffirms its popularity amongst Malaysians, and it continues to be Ford’s best-selling nameplate in Malaysia,” added Muzri.
