Home Car Brands New Volvo Showroom In Kuala Lumpur

New Volvo Showroom In Kuala Lumpur

by Zachary Ho - Aug 29, 2016

The iconic Volvo showroom along the Federal Highway / Jalan Syed Putra has been replaced by a swanky new joint nearby. Located on the Ground floor of Menara MBMR at 1, Jalan Syed Putra, Kuala Lumpur, the new showroom speaks the Volvo Retail Experience language, with a strong hint of Scandinavia.

Owned by Federal Auto Cars Sdn Bhd, which began in the 1960s as Volvo’s first distributor of its passenger cars, the new showroom covers 16,685 sq ft and cost RM 10 million to build. As Volvo Car Malaysia, a subsidiary of Volvo Cars Corporation in charge of sales and marketing is continuously strengthening its local product portfolio with such models as the XC90, S60, XC60 & V40, etc, and with new models slated to be introduced, Federal Auto is preparing itself to provide improved after-sales service.

“The Volvo Retail Experience is just one of our strategies to strengthen and close the gap with our competitors. As we continue to introduce products that are well-designed, luxurious and safe, we strive to extend the same feeling to our customers from the very moment they enter our retail environment. With this new showroom, we look forward to continually engage with our fans and win over new ones,” said Lennart Stegland, MD of Volvo Car Malaysia.

The new showroom boasts a large display area which covers about 60% of total space. The remaining 40% of the place is ‘transformed’ into a living room with Scandinavian styling and furnishings. WiFi, snacks and coffee come standard.

The old landmark showroom which sits nearby has been converted into a service area.

“The former showroom was an icon and a landmark in its own right but the establishment of this new Volvo Retail Experience showroom is necessary to keep the brand competitive. Albeit, it will still maintain the same sense of familiarity that our customers are accustomed to,” said Encik Aqil Ahmad Azizuddin, Chairman of Federal Auto Holdings Bhd.