Peugeot 208 Coming Soon to Malaysia
The All New Peugeot 208, expected to arrive here in Malaysia in Mid-April will be the first new model to be launched by Nasim in 2013 and is expected to boost sales numbers of Peugeot to yet another record-breaking year for Peugeot in Malaysia.
“The All New 208 has garnered multiple ‘Car of the Year’ awards in Europe and we expect it to be just as successful in Malaysia.
“The All New 208 marks a generational leap from its predecessors in terms of design, technology and comfort and stands apart from its competitors in the market,” said Dato’ Samson Anand George, COO of Nasim.
He added that the All New 208 will contribute significantly to Nasim’s sales target of 8,000 units in 2013, which will represent a 30% increase from 2012.
In December 2012, the All New 208 emerged as the best-selling B-segment car in Europe and was number one in the city car segment in France, Spain and Portugal. In February 2013, Peugeot rolled out the 300,000th unit of the All New 208 from its plant in Poissy, France.
The All New 208 replaces previous icons for the brand such as the 205 and 206 with a completely re-generated architecture, style, ergonomics and driving experience. Available in five-door or three-door variant, the All New 208’s design evokes agility, modernism and refinement.
Among its list of premium offerings are front and rear LED signature lighting, a 7-inch interactive colour HD touch screen, a floating instrument panel colour LCD display, digital auto dual zone air-conditioning, Bluetooth, USB, iPod, iPhone and Android connectivity and a high-performance audio system with Arkamys 3D sound.
The All New 208 also comes standard with class leading safety, both in active and passive conditions. With a more demanding EURO NCAP safety criteria introduced in 2012, the 208 is the first car in its segment to obtain full 5-Star EURO NCAP rating. The car comes standard with six airbags, ABS, EBA, EBD, ESP, DSC and ASR. In addition, the body structure of the All New 208 comprises very high strength steel structure for better overall rigidity.
Both variants of the All New 208 are equipped with a 1.6-litre VTi engine that produces 122 PS, with 160 Nm of torque and a fuel efficiency of 6.7-litre per 100 km on a mixed cycle.
Nasim’s pre-launch activities for the All New 208 include a Facebook contest themed ‘Let Your Body Drive’ which offers a Samsung Galaxy Camera as the grand prize. To enter, participants need to become fans of the Peugeot Malaysia Facebook page and submit a creative photo that depicts the ‘Let Your Body Drive’ theme along with a descriptive caption. The contest began March 18 and ends Apr 7.
Prizes will be awarded for the top three submissions each week. The top submission will win shopping vouchers worth RM500 and Peugeot merchandise worth RM450. The second and third placed submissions will win RM450 and RM300 in Peugeot merchandise respectively. The winner for each week will also be in the running to win a Samsung Galaxy camera at the end of the contest period. For more information, please visit www.facebook.com/peugeotmalaysia.
In conjunction with the ‘Let Your Body Drive’ campaign, three ‘208 Cruisers’ will be at selected hotspots in Kuala Lumpur from March 30 to 31 and April 6 to 7. At each location, members of the public who become fans of the official Peugeot Malaysia Facebook page will receive special gifts. It will also be the first time the All New 208 will be displayed to the public. Information on the hotspots will be listed on the official Peugeot Malaysia Facebook page.
Nasim has also launched a dedicated mini website for the All New 208 – www.letyourbodydrive.com.my. At this website, visitors will be able to view videos, pictures, key features, information on the All New 208.
The All New 208 will also be on display at Nasim’s ‘Let Your Body Drive Tour’ which will begin at the Queensbay Mall, Penang from April 3 to 7 before moving to the One Utama shopping mall in Petaling Jaya from April 10 to 14.
The All New 208 has been awarded ‘Best Supermini’ at the UK’s Auto Express New Car Awards 2012, Italy’s ‘AUTO EUROPA 2013’ award, ‘Best Car of the Year 2013’ in Spain and the small car category in the Continental Irish Car of the Year 2013 awards. Additionally, the All New 208’s 7-inch interactive HD touch screen has been won the ‘Comfort Innovation of the Year’ award in Germany’s Automotive Interiors Expo in 2012. The All New 208 comes with a five year warranty with unlimited mileage.
