UMW Toyota Motor Records Strong July Sales, Expands Lexus Lineup, Launches Merdeka Promotions
UMW Toyota Motor Sdn Bhd (UMWT) recorded strong sales in July 2024, achieving over 9,000 units sold. This brings the total year-to-date sales to more than 55,800 units. This achievement is a result of UMWT’s strategic focus on innovation and customer satisfaction, which has been central to driving successful initiatives and promotions.
To continue riding this momentum, UMWT had expanded its Lexus lineup with the introduction of 2 new models i.e. the Lexus RZ 450e all-electric SUV, its first fully dedicated BEV model, as well as the Lexus LBX, a self-charging hybrid targeted at those looking at the entry-level premium SUV segment, or secondary ride for the household. These launches are part of Lexus Malaysia’s ‘More than Electric’ campaign, which emphasises the brand’s commitment to a comprehensive electrification strategy that includes both hybrid and fully electric vehicles for a sustainable ecosystem.
“Our July sales performance is a testament to our strategic approach and the trust our customers place in us. We are committed to continuously delivering exceptional value and innovative mobility solutions that meet the evolving needs of our customers,” Datuk Ravindran K., President of UMWT said.
In addition to product launches, UMWT also launched the “Discover Merdeka Exclusives” promotion for August 2024. This campaign offers significant savings, including up to RM8,000 off the Corolla Cross Hybrid Electric, with monthly purchase instalments starting at RM1,058. The Toyota Service Savers programme also provides customers with convenient instalment options beginning at just RM31 per month.
To further engage with the community and celebrate Malaysia’s independence, UMWT also hosted the Merdeka Showroom Weekender last weekend. This nationwide event was held at all Toyota showrooms and offered test drives of popular models such as the Vios, Yaris, Corolla Cross Hybrid Electric, and Hilux, along with opportunities for community involvement and engagement. Visitors intending to buy a vehicle were also given options of trade-in as well as consider pre-owned options through Topmark outlets.
“We are proud to celebrate Malaysia’s independence with our Merdeka Showroom Weekender. This event not only offers exclusive promotions and showcases our latest models but also embodies our commitment to providing exceptional customer experiences and fostering community connections. As we introduce new innovations, we remain dedicated to our Customer First philosophy and our vision to “Move Your World”, Datuk Ravindran K. added.
For more information, visit https://www.toyota.com.my or call the Toyota freephone line 1-800-8-TOYOTA (869682).
