Chery’s AiMOGA Robot Brings Intelligent Service To Life
Chery has assigned the AiMOGA robot, its first humanoid AI assistant, into real-world operation at Auto Shanghai 2025. The AiMOGA robot made its public debut at Chery’s Intelligent Strategy Launch in its homeground of Wuhu in mid-March, where it greeted visitors, offered refreshments, introduced vehicle features, and assisted with test drive bookings.
A version of AiMOGA is also at work at the Chery Joystar 4S dealership in Glenmarie. This futuristic humanoid marks a milestone in Chery’s expansion from intelligent manufacturing to intelligent service, and signals the brand’s commitment to fusing innovation with customer experience, especially under its Omoda & Jaecoo sub-brands.
From Digital Character To Physical Assistant
The origins of AiMOGA can be traced back to “Mornine,” a digital avatar created by Chery to engage younger, tech-savvy customers through virtual platforms. Originally appearing in marketing for the Omoda C5, Mornine served as the virtual face of the brand. That is, until Chery’s engineers and designers decided to bring her into the physical world. 
That decision sparked the development of the AiMOGA robot, co-created with the AiMOGA team and built on the foundations of Chery’s automotive technology. The result is a humanoid robot capable of interacting with humans naturally and intelligently.
Advanced Capabilities Rooted In Automotive Technology
AiMOGA is more than just a machine. It incorporates advanced artificial intelligence (AI) and robotics technologies adapted from Chery’s experience in autonomous driving, smart perception, and electronic control. Equipped with a multimodal sensor system, AiMOGA can understand speech, gestures, and visual cues, allowing it to respond appropriately in dynamic showroom environments.
Its movement is supported by a bionic motion system and hardware that meet automotive standards for durability and precision. The robot also leverages deep learning models, such as Deepseek, to understand natural language and provide context-aware responses in real-time. 
Chery’s mature supply chain and engineering ecosystem enabled rapid development of the AiMOGA prototype, which completed its R&D in 2023 and underwent extensive public demonstrations in 2024. By early 2025, the robot began commercial duties in Malaysia, making it one of the first AI humanoids of its kind to be deployed in a customer-facing automotive role.
A Name With Meaning
The name “AiMOGA” draws from both Eastern philosophy and advanced AI theory. “Mo Jia” (墨甲) references Mozi, the ancient Chinese philosopher known for his scientific thinking, and “jia” symbolises armour, a nod to the robot’s futuristic exterior. In English, AiMOGA combines “AI” (artificial intelligence) with “MOGA” (multi-objective genetic algorithm), representing both its technical design and cultural inspiration.
What’s Next For AiMOGA?
The AiMOGA robot is at the 2025 Shanghai Auto Show, where it will support the Omoda & Jaecoo showcase of new models, including the Omoda C7 SHS and Jaecoo J5 BEV. It will also help introduce Chery’s latest super hybrid system, SHS, to visitors.
Looking ahead, Chery plans to deploy AiMOGA in a variety of public-facing environments, ranging from malls and cinemas to schools and care facilities. Designed to evolve with advancements in language, perception, and gesture control, AiMOGA is poised to become more than a showroom assistant. It represents Chery’s broader vision of “AI by your side”—a world where intelligent companions are a seamless part of everyday life. 
