iMotorbike Shares Key Insights Into Malaysian Motorbike Market Trends

iMotorbike, Southeast Asia’s leading online platform for buying and selling pre-owned motorbikes, has shared some user data which sheds light on purchasing trends and consumer preferences in Malaysia. The data, gathered from July 2021 to July 2024, provides valuable insights into the evolving landscape of motorbike commerce in the region.

“We have served thousands of customers in Malaysia, selling and buying thousands of motorbikes since 2021. Over the years, we have continued to see our customers’ preferences evolve and have stayed ahead of their needs. The data we are sharing is a fascinating insight into the motorbike community in Malaysia and has helped us better understand how best to serve our customers,” commented Gil Carmo, CEO and Founder of iMotorbike.

Based on its study, the key findings are:

Brand and Model Preferences:

• Top Bike Model: Honda RS150R, accounting for 4.8% of total sales.
• Top Bike Brand: Yamaha, preferred by 32% of customers.

  

  

Motorbike Types:

• Popular Choices: The most popular is the Moped, followed by Naked, Scooter, Super Sport, and Touring bikes.

Demographic Insights:

• Average Buyer Age: 31.6 years
• Average Seller Age: 38.9 years

Minister of Transport, Anthony Loke, had highlighted the widespread use of motorbikes in Malaysia, with over 16.7 million registered motorbikes. Nearly 83% of Malaysian households own a motorbike, making it the second most popular mode of transportation in the country. The rise in traffic congestion and the increase in gig jobs are also contributing to the steady growth of motorbike ownership.

iMotorbike’s research indicates that Malaysia’s GDP growth is likely to further boost the motorbike market. Sharmeen Looi, CMO and co-founder of iMotorbike, stated, “Nowadays, it is clear that motorbikes have become an essential mode of transportation for many Malaysians. The insights from our data are crucial for understanding how more Malaysians are using motorbikes in their daily lives. At iMotorbike, we’re committed to staying ahead of these trends to better serve our customers and ensure that they have access to the best options available in the market. From different types of motorbikes to a wide range of colours, we are ready to provide the best service to meet the diverse needs of our customers.”

Founded in 2016, iMotorbike addresses the gap in the two-wheeler market by offering a secure marketplace for buying and selling pre-owned motorbikes. Their rigorous 170-point inspection ensures that secondhand motorbikes meet high standards of quality and performance.