Home Bikes Harley-Davidson Appoints Didi Resources To Distribute Motorcycles And Products In Malaysia
Harley-Davidson has signed a distribution agreement with Didi Resources for its motorcycle, parts and accessories, apparel and licensed products. This partnership for distribution of the Harley-Davidson brand in Malaysia took effect on 1 January 2024.
Under this agreement, Didi Resources will serve as the exclusive distributor of Harley-Davidson motorcycles in Malaysia, offering comprehensive aftersales service through a network of Harley-Davidson brand-exclusive dealers. Additionally, Didi Resources will act as a non-exclusive distributor for Harley-Davidson parts, accessories, apparel, and licensed products. The company is committed to delivering the renowned Harley-Davidson customer experience, including programmes such as H.O.G. (Harley Owners Group), to the Malaysian market.
“Since 2008, Harley-Davidson has established itself and grown with Malaysia’s riding community,
tapping into their passion for motorcycles and the open road. With Didi Resources’ rich knowledge and
experience in the Malaysia automotive market, we will work closely with them to continue to deliver
the Harley-Davidson brand experience to our customers,” said Sajeev Rajasekharan, Managing Director, Asia Emerging Markets and India at Harley-Davidson.
In response, Rewi Hamid Bugo, Chairman of Didi Resources, shared his excitement about the partnership, saying, “We look forward to collaborating with the Harley-Davidson brand to bring the same spirit of adventure to Malaysia’s riding community. We are honored to play this important role and have put a larger local team in place to further strengthen the developments and programs that are aligned with Harley-Davidson, bringing greater value to customers”.
You can continue to experience the Harley-Davidson brand and purchase Harley-Davidson motorcycles and related products at any Harley-Davidson authorised dealerships. To stay up to date, follow:
YouTube: Harley-Davidson Asia
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