Petron Jom Jalan-Jalan Campaign Offers Winners A Trip To South Korea
Petron Malaysia’s Jom Jalan-Jalan campaign this time, offers winners a complimentary trip to South Korea. This latest ‘pump and win’ campaign is organised in partnership the the Korea Tourism Organization Malaysia Office (KTO), and ONE TV Asia, and comes after a successful previous campaign to Türkiye in 2022.
The “Jom Jalan-Jalan” campaign first launched in 2021 as a way of rewarding Petron’s loyal customers with holiday packages after being on extended lockdown due to the pandemic. The team first partnered with Tourism Malaysia to offer attractive tour packages to local destinations. 
This time, Jom Jalan-Jalan Seoul will reward Petron Miles (P-Miles) customers with a complimentary 6D5N holiday to Seoul, South Korea. “Today, Korea has emerged as one of the top travel destinations for Malaysians. Our collaboration with KTO and ONE TV Asia comes at an opportune time as we aim to reward our customers with an enriching cultural experience, including visits to popular tourist attractions, culinary treats, and an exclusive TV studio tour. These experiences align with our brand DNA in prioritising customer satisfaction, delivering product and service excellence, and building a rewarding relationship with our customers,” said Shaliza Mohd Sidek, Petron Head of Retail Business Petron Malaysia.
The Jom Jalan-Jalan Seoul pump and win campaign started on 1 December 2023 and will run until 29 February 2024. The campaign will reward 62 lucky winners with prizes worth more than RM250,000 throughout the 3-month campaign period. There will be 6 winners for the top prize i.e. 6D5N holiday for 2 in Seoul. The winners will also be accompanied by multi-talented singer and actor, Alvin Chong, and enjoy a television experience arranged by ONE TV Asia. Meanwhile, the consolation prizes (50x) are RM500 P-Miles points, 5,000 Enrich points and Korean brand goods worth RM2,500.
The campaign is open to all P-Miles cardholders and is available nationwide at more than 770 Petron service stations. For P-Miles cardholders, a minimum RM50 petrol purchase will gain you one entry to win the prizes. However, those who use the P-Miles mobile app will have 5 entries for the same type of purchase. Furthermore, Petron has also partnered with Malaysia Airlines to provide 2 entries for every Miles-Enrich points conversion during this campaign period.
“We are thrilled to join hands with Petron Malaysia in celebration of the VISIT KOREA YEAR 2023-2024. With the growing global popularity of Korean culture, we plan to promote typical tourist content of Korea and aim to attract many more foreign travellers next year. We also do our best to provide a safe and pleasant travel environment with the partners in the travel business of Korea, with tourists expecting a variety of cultural events and even promotions on flights and accommodations,” commented Mr. Moon Sangho, Managing Director of Korea Tourism Organization Malaysia Office.
George Chien, Co-Founder, President, and CEO of KC Global Media, the network that owns ONE TV Asia, said, “ONE is the leading K-entertainment channel that showcases the latest South Korean entertainment programmes, dramas and variety. We are thrilled to enhance our media partnership with Petron Malaysia, which is in sync with our vision to bring the best South Korean entertainment to every household in Malaysia and also to add our unique brand experience and offering to this exciting campaign”. ONE TV Asia is the official TV media partner for Petron.
From January 2024, during the campaign period, there will be on-ground activities taking place at selected Petron service stations and will feature pop-up stores and a variety of Korean cultural activities.
To find out more about the campaign, visit www.petronmiles.com.my. 
