Volkswagen Passenger Cars Malaysia (VPCM) has signed up an exclusive partnership with Liga Suparimau, Malaysia’s grassroots football league. As Liga Suparimau’s official automotive partner, Volkswagen will have a presence at selected matches nationwide, including at the finals this December.
The collaboration with Suparimau aims to further lay the foundations of Malaysia’s budding youth football scene. This activation is part of Volkswagen’s We Drive Football campaign, which sees the brand push its commitment to embrace the passion, unity and diversity that comes with the footballing way of life to the next level.
At the end of the season, Volkswagen will also announce the 12 winners of the Goals of the Season competition from across the 12 different categories in Liga Suparimau. The Goal of the Season competition celebrates the amazing goals scored by talented players across the country throughout the season.
Erik Winter, Managing Director of VPCM said that Volkswagen’s name is one synonymous with football across the globe, and partnering up with Liga Suparimau is an excellent way for VPCM to support Malaysia’s ever-growing footballing scene, especially at the grassroots level. “The Volkswagen Group has championed football initiatives all over the world for many years, from being the official mobility partner of EURO 2020, to partnering with the German Football Association (DFB),” he said. “Football is in our DNA, and our partnership with Liga Suparimau not only is in line with our involvement in footballing history but is also a great way to be a part of the local football sphere, grow the dreams of young Malaysian boys and girls and perhaps, discover the next Malaysian star”.
William Kucia, Tournament Director of Liga Suparimau added, “We are very excited to be partnering with Volkswagen Malaysia to launch the Goal of the Season competition. Liga Suparimau is now operating in 9 states with over 500 teams registered to take part in season C, which has just kicked off. We hope that by partnering with Volkswagen Malaysia we will be able to create more opportunities for children to play football in Malaysia”.
Liga Suparimau is a nationwide youth league launched in January 2022. It consists of leagues for both boys and girls aged between 5 and 17. Its mission is to provide consistent competition and opportunities for youth footballers in all states by 2024.
For more information, please visit the Volkswagen website or social media pages.