Mercedes-Benz Celebrates South East Asia Dealer Network
The Mercedes-Benz South East Asia II region consists of 49 dealer partners and covers 6 countries. In an effort to recognise and show appreciation to the dedicated personnel in these markets, Mercedes-Benz recently hosted a Regional Service Excellence Award ceremony at the Four Seasons Hotel, Kuala Lumpur. Over 650 attendees were present, either physically and virtually, including some from Mercedes-Benz HQ in Germany.
The is the 3rd installment of the regional awards to recognise Retail Service Personnel who attained significant achievements in the Customer Satisfaction Program by delivering the Best Products, the Best Service and the Best Customer Experience to Mercedes-Benz owners.
“At Mercedes-Benz, we believe that automotive excellence goes beyond the production of the most desirable cars. At the heart of our approach is delivering a luxurious customer experience and journey. Our people are therefore a critical enabler of this and therefore it is essential for us to continue to acknowledge and celebrate our exceptional workforce as they continue to be the bedrock of our long-term success. We are extremely grateful to our dealer retail partners for continuously elevating their performance to the next level to enhance our customer’s ownership experience. We look forward to continuously celebrating our dealer partners as we journey forward to pursue operational excellence,” said Sagree Sardien, President & CEO of Mercedes-Benz Malaysia & Head of Region, South East Asia II.
The Mercedes-Benz Regional Service Excellence Award programme was started with the aim to recognise and motivate retail service personnel who have a direct impact on the customer’s ownership experience. With over 2,063 service personnel in the region, this programme continuously raises the bar and standards of service excellence where performance evaluations are done on both a regional and global scale.
Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz South East Asia II added, “With these awards, we recognise the commitment, dedication and passion of our retailer colleagues in living up to the three-pointed star’s brand promise. Their pursuit to excel in offering our customer’s a five star experience is a long-term effort and we are glad that our colleagues continuously strive to ensure we meet and exceed the expectation of our customers. We congratulate all the winners, and applaud their unwavering commitment for flying the Mercedes-Benz flag high, and we will continue to strive and work closely with our retail network to further raise the bar on customer experience levels.”
That night, Mercedes-Benz presented 35 awards across 4 categories in the Regional Service Excellence Award Ceremony i.e. Top Service Advisor Awards, General Distributor Awards and the coveted Top 3 Super League as well as Champion League Award for the respective countries in the region. Winning dealers and personnel received trophies, medals, and certificates to honour their dedication and hard work.
The Mercedes-Benz Champions League Award was presented to Hap Seng Star Sdn Bhd (Bukit Tinggi), PT. Panji Rama Otomotif Gandaria from Indonesia, and Cycle & Carriage Industries, Eunos from Singapore. Meanwhile the Super League Award was presented to Hap Seng Star Sdn Bhd (Kuching) and PT. Hartono Raya Motor Bali from Indonesia. These dealerships had excelled across all the touchpoints to achieve the highest overall score in service excellence and customer satisfaction in the region. The list of winners: 
