Cycle & Carriage Ipoh Autohaus Updated With New Mercedes-Benz Brand Presence

Cycle & Carriage Bintang Bhd has unveiled its Ipoh Autohaus that has been updated with the all-new Mercedes-Benz Benz Presence. This is C&C’s 4th Mercedes-Benz Autohaus in Malaysia that has been upgraded to the new brand language, and also the most nostalgic. It was at Brewster Road, in 1906, where the company opened its first branch. The Autohaus embraces the company’s commitment to delivering exceptional journeys and customer-centricity, offering a luxurious automotive retail experience that puts customers first.

Owners of Mercedes-Benz vehicles in Ipoh can now experience the brand’s latest retail experience, the Mercedes-Benz Retail Brand Presence. The retail strategy, which highlights the integration of digital elements into the physical world, aims to deliver customer-centric automotive retail experiences for modern-day consumers. This seamless customer journey caters to the multi-channel shopper while addressing the increasing technological complexity of products searched for by customers.

The newly upgraded autohaus spans over 56,000 square meters and is also home to a comprehensive workshop that offers repairs, tyres and wheels, body and paint, as well as car detailing services. It has 20 service and repair bays, and 11 body and paint bays making it one of the largest vehicle service centres in the area. It is complemented with high ceilings and large fans for a naturally airy space.

“As the leading dealership for Mercedes-Benz in Malaysia, Cycle & Carriage is committed to providing our customers exceptional journeys and best-in-class services whether it is during their purchase experience or ownership journey. Today, we are proud to showcase the upgraded Cycle & Carriage Ipoh Autohaus, a key location in our network coverage from north to south of Peninsular Malaysia. We want to give Mercedes-Benz customers the assurance that they can access our best services here in Ipoh. We believe that the new retail concept responds to the individual needs of today’s discerning customers, making our products even more accessible to anyone who wants to dive deeper into the world of Mercedes-Benz,” said Mr. Thomas Tok, CEO of Cycle & Carriage.

“Mercedes-Benz Malaysia congratulates Cycle & Carriage on the launch of their Ipoh outlet, and we thank them for their continuous support and commitment towards building the brand here in Malaysia. This new retail brand presence will continue to serve the growing Mercedes-Benz customer base up north by providing them exceptional luxury customer experiences. We look forward to continuing our strong partnership with Cycle & Carriage for many years to come,” commented Ms. Sagree Sardien, President & CEO of Mercedes-Benz Malaysia.

Visitors arriving at the Cycle & Carriage Ipoh Autohaus will step in through a newly revamped entrance featuring modern luxury designs and be immediately greeted by a Star Assistant who will offer exceptional hospitality and make you feel at ease to explore the showroom.

The Ipoh Autohaus is designed with ample open spaces and supplemented with custom daylight-emitting spotlights to reveal the true colours of each vehicle. All vehicles are intentionally arranged in the shape of an arc to maximise the visibility of every model displayed. You can also immerse yourself in a journey with the latest multimedia tools to gain a thorough understanding of Mercedes-Benz vehicles and their technologies. With the addition of new digital touchpoints, you can discover the brand and gain access to the service team for a complete experience of luxury that integrates both the digital and human touch.

If you need individual consultation, the upgraded autohaus provides plenty of seating locations arranged in open, semi-private or private areas for discussions. This includes the Star Lounge which features a cafe to offer a more refined touch to exceptional services.

For new Mercedes-Benz owners, receiving their brand new vehicle will also become an experience to remember. Designed as a “black box” concept, the vehicle delivery room creates a personal and memorable handover process thanks to its modern interior design. The experience provides the spark for the start of a new relationship as the new Mercedes-Benz vehicle is unveiled to its new owner for the first time.

The Ipoh Autohaus is also designed with sustainability in mind. It is the second Cycle & Carriage Autohaus after Johor Bahru to deploy solar photovoltaic technology with a capacity of 72 kWp. In addition to solar, it also has a rainwater harvesting system for general water use such as cleaning and groundskeeping.

The Cycle & Carriage Ipoh Autohaus is open from 8:30 AM to 7:00 PM on weekdays, 8:30 AM to 6:00 PM on Saturdays, and 11:00 AM to 5:00 PM on Sundays.

To find out more about Cycle & Carriage Ipoh Autohaus visit https://www.ccb.mercedes-benz.com.my or https://www.facebook.com/cyclecarriagemy/. You can also call the Cycle & Carriage customer care at 1800-22-8000.