Isuzu Retains Title Of Top Commercial Truck Brand In Malaysia

Isuzu Malaysia Sdn Bhd is proud to announce that the brand has retained its 2 titles in the commercial vehicles sector. The Isuzu brand remains as Malaysia’s top-selling truck for the 8th consecutive year. At the same time, it is still the best-selling light-duty truck for 12 consecutive years.

Taking all commercial segments into account, Isuzu Malaysia sold a total of 4,808 trucks in 2021. About 95% of this sales achievement was in the form of its light-duty trucks (4,545 units).

“We are extremely thrilled to be able to achieve and retain the top spot again for overall truck and light-duty truck categories which our Isuzu brand has been privileged enough to enjoy for so many consecutive years in this market,” said Koji Nakamura, Chief Executive Officer of Isuzu Malaysia Sdn Bhd.

“These achievements demonstrate the continuation of our robust footprint and growth in Malaysia, as well as our ability in positioning ourselves to harness the opportunities whilst tackling the challenges amidst a pandemic-laden market situation. It is also particularly significant given how this situation had caused supply chain disruptions such as scarcity of raw materials which has impacted production in the trucking industry,” he added.

Another important factor to its continued success in Malaysia has been its extensive dealer network across the country. According to the company, regular communication between head office and dealer partners had fostered strong relationships which enable Isuzu Malaysia to capture on-ground market intelligence and deliver what customers need.

“Our dealers have a closely established rapport with our customers and were able to constantly gather feedback about the customers’ business situation and trucking solutions requirements. With these crucial ‘on-ground’ market information, our sales and aftersales teams could identify what are the gaps and work towards maintaining the strength of their respective operations for the benefit of our customers,” said Atsunori Murata, Chief Operating Officer of Isuzu Malaysia Sdn Bhd.

According to Murata, Isuzu Malaysia’s management team used to make regular face-to-face visits to its dealerships, business partners such as body builders and transporters, and customers. However, this all changed in light of the pandemic. The company started to optimise digital communications platforms for its marketing efforts, such as creating videos on YouTube and Facebook, disseminating SMS and holding meetings using Microsoft and Google tools. This ensured continuity of relationship-building and promotion of new products and services to its partners and customers.

Over the past 2 years, Isuzu Malaysia had rolled out several strategic initiatives including partnering with new dealers and opening of new centers, introduction of new product innovations such as the ELF range with Isuzu Safety Plus for greater safety and efficiency, as well as on-time truck delivery to customers. The company said all these had helped in meeting the trucking needs of customers and enhancing their satisfaction which are pivotal in maintaining the brand’s robust truck sales and market-leading position.

“We are grateful that our Isuzu brand continues to enjoy high demand as more customers experience the performance and comfort of our trucks. Since we introduced the new ELF range with Isuzu Safety Plus 2 years ago featuring a combination of safety system upgrades and B20 biodiesel compatibility, our customers have experienced greater efficiency and safety,” Murata shared.

“Overall, Isuzu Malaysia is very honoured to share our success with everyone in our dealer network and employees because without their strong passion, dedication and outstanding work for the brand, achieving a market-leading position year-on-year would be a tough feat. Equally, we are also extremely appreciative to all our customers and we will continue to remain focused on providing more excellence and value through outstanding products and services to support their varied trucking needs,” concluded Murata.