Perodua registered a total of 190,291 vehicles sold in 2021 despite the challenging operating and market conditions. The disruption to business due to COVID-19 restrictions, semiconductor supply shortage, as well as the recent flood had caused its 2021 performance to be short by nearly 14% when compared to its 2020 annual sales (220,154). Perodua had projected annual sales of 200,000 vehicles for 2021.
However, Perodua saw its December sales climb by 13% (22,940 vehicles) over November’s as a result of measures put in place to counter the supply disruption. “We thank our customers for their support and understanding, especially those who have been waiting patiently for their Perodua vehicle. God willing, deliveries will further improve in the coming months,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
Despite the lower than expected sales achievement, Dato’ Zainal said that the Myvi continues to lead the overall Malaysian market with 47,525 units sold. This is followed by the Axia and Bezza which are the dominant in the A-segment market.
On the overall industry, Dato’ Zainal said that the total industry volume (TIV) for the year would also see a similar trend with an estimated decrease of 23.6% to 504,536 units, from 528,172 units sold in 2020. “Despite the lower than expected performance for 2021, our countermeasures for the impact of COVID-19 has proven successful so far as we and our suppliers are dynamically cooperating and coordinating our efforts to ensure interruptions are minimised,” he added.
“These efforts include having a ready team of personnel to take active countermeasures at an alternate site if a supplier is under lockdown and also by allocating Perodua staff to shore up any suppliers that need temporary manpower replacements,” Dato’ Zainal explained. “That being said, we appreciate the understanding that our valued customers and other stakeholders have shown us last year and to our customers, we wish to say that we are here for you”.
He continued: “The local automotive supply chain had taken a massive setback in recent years, however, there is a silver lining as the order bank for Perodua vehicles remains healthy as consumers are still responding positively to the sales tax exemption introduced by the government”.
Earlier on, Perodua announced a sales target of 240,000 for 2022. But this will however, likely change as it reviews the market conditions.
On the recent Perodua Flood Assistance programme, Dato’ Zainal said about 1,675 people have responded to the programme and those vehicles are being inspected at Perodua service centres across the country. “The Perodua Flood Assistance programme, which was announced by the Prime Minister, the Right Honourable Dato’ Sri Ismail Sabri on 26 December 2021, has drawn a lot of interest from the public”.
“Our priority now is to work with the insurance companies as well as other our other partners to hasten any approval process needed to repair and restore the flood damaged vehicles. We understand that most of our customers rely on their Perodua for their daily activities and we will do our best to assist,” Dato’ Zainal said.