See The Latest Innovations In The Michelin Motorcycle Tyre Virtual Exhibition 2021
The second edition of the Michelin Motorcycle Tyre Virtual Exhibition is now online for anyone in the world to check out Michelin’s latest motorcycle tyre innovations. Themed “The Journey Continues”, this virtual event features a better interface and new interactive zones. It will stay online until the end of 2021.
Some of the new additions to the virtual exhibition are the integration of The MICHELIN Guide, to reinforce Michelin as the pioneer beyond tyres; the inclusion of the history of Michelin’s involvement in sustainability via the FIM MotoE World Cup; and the newly launched motorcycle tyres that incorporate Michelin’s latest technological advancements i.e. Michelin Anakee Street and Michelin Road Classic.
The 2nd Michelin Motorcycle Tyre Virtual Exhibition consists of 6 virtual halls, each designed to highlight different content:
- The MICHELIN Guide – provides all the necessary information for exciting culinary experiences
- Launch Area – showcases the 2 newly launched products:
- Michelin Anakee Street – a tyre for roads and trails
- Michelin Road Classic – a tyre that offers modern technologies to make the most of today’s classic motorbikes
- Product Display – with detailed information on all Michelin motorcycle tyres
- Technology & Performance – detailing advanced technologies with a completely new design
- MotoGP & Motorcycle Racing Strategy – features a broad overview of Michelin and MotoGP’s long-standing relationship, profiles of Michelin motorcycle tyres and riders of the 2021 MotoGP season, videos of MotoGP riders and races, plus the newly added insight into Michelin’s involvement in the FIM MotoE World Cup
- Partnership with Original Equipment Manufacturers – demonstrates the power of Michelin’s partnership with the world’s leading motorcycle manufacturers and features a large selection of motorcycle models fitted with Michelin tyres.
“The second virtual exhibition will not only provide visitors with the latest insights into Michelin’s world of motorcycle tyre innovations, but also an opportunity to deeply experience other exciting journeys of Michelin in Asia and around the world. With better navigation and new additions, it is expected to be the perfect platform that takes the visitor’s experience to the next level. We are convinced that this improved platform will attract more visitors and make their virtual journey with us something worthy of their anticipation,” said Prichapakorn Dangrojana, Michelin Two-Wheel Commercial Director for Asia.
The Michelin Motorcycle Tyre Virtual Exhibition is available in 6 different languages i.e. English, Thai, Bahasa Indonesia, Japanese, Korean, and Vietnamese. To enjoy the exhition, click this link: motorcycletyreexhibithall.michelin.asia.
