Perodua Set Higher Sales Target For 2021

In 2020, Perodua had sold 220,163 vehicles. This was achieved despite the disruptions to production as well as its supply chain. This was also a result that was better than expected as it had revised its 2020 sales projection down to 210,000 vehicles, from an earlier forecast of 240,000. The improved sales results are mainly due to the PENJANA initiative that provided sales tax exemption on new car sales as well as the tendency for consumers to buy more budget-friendly cars in a challenging economic climate. And in spite of the challenges expected in 2021, Perodua has set a higher sales target of 240,000 vehicles, back to its initial 2020 target. This is a 9% increase from its 2020 sales achievement, but slightly lower than its bumper 2019 results of 240,341 vehicles sold.

Perodua is expecting sustained strong demand for its existing line-up of cars, as well as the continued extension of the sales tax exemption, to help it achieve its goal. Another factor that will contribute to sales is likely the alleged new model based on the Daihatsu Rocky that is expected to be launched this year.

The bestseller for Perodua in 2020 was its ever-popular Myvi (66,330 cars), This was followed by the Axia (59,651), Bezza (56,996), Aruz (22,494) and Alza (14,691). Combined, these gave Perodua a 41.6% market share, based on a total industry volume of 529,434.

“With the extension of the sales tax exemption to end-June 2021, recent COVID-19 vaccine developments and all our models continuing to be in demand, we believe 2021 will be the year of recovery,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.

He added that Perodua, and the Malaysian automotive ecosystem, appreciates the support for the industry and will extend its full cooperation to the government in ensuring that all standard operating procedures are followed in regard to COVID-19.

Dato’ Zainal further said that with the estimated recovery of Perodua’s sales volume, the compact car maker is expected to purchase a record RM6.5 billion worth of locally-sourced components in 2021.

“In addition, with 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” Dato’ Zainal said.

The company’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020. All its models have over 90% local parts content, making Perodua the biggest buyer of automotive components in Malaysia.

Furthermore, Dato’ Zainal said the company is expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising both current and new customers. “We thank all Malaysians for making us the nation’s best-selling carmaker for 15 successive years.”

“In our efforts to further win our customers’ support, Perodua will transform our approach in every aspect, be it in customer engagement, values or even our operations – especially in our sales arm, Perodua Sales Sdn Bhd,” Dato’ Zainal said.

He said that this approach, called ‘Perodua Smart Build’, will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities.

“More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our valued customers will be announced in the near future,” Dato’ Zainal said.