Shell Malaysia Launches 24-Hour Unmanned Petrol Mart Powered By BingoBox Retail

Shell Malaysia Launches 24-Hour Unmanned Petrol Mart Powered By BingoBox Retail

L-R: Ng Seong Ping, CEO of Scientific Retail Sdn Bhd; Chen Zilin, CEO of BingoBox China;. Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd; Christopher Tiffin, CEO of Boost Malaysia; Zairi Dzuljastri, Head of Convenience Retailing of Shell Malaysia Trading Sdn Bhd

Shell Malaysia has launched the first 24-hour unmanned Shell Select convenience petrol mart powered by BingoBox Retail Technology. This innovation at the Shell Tezz Enterprise outlet on Jalan Tun Razak, Kuala Lumpur allows Malaysian motorists access to the Shell Select store at any time of the day with convenient cashless payment methods.

Shell Select powered by BingoBox Retail Technology is aimed at providing a better customer experience as Shell customers can now grab their favourite treats at the Shell Select any time and enjoy the convenience of electronic transactions.

Shell Malaysia_Shell Select Convenience Store_BingoBox Retail_Shairan Huzani HusainShairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “We are proud to be the first in the industry to provide this innovation to our Shell customers. Our mission is to make life’s journey better for our customers and we believe that Shell Select powered by BingoBox Retail Technology will do exactly that. With the help of technology, our Shell site employees now have more time to attend to customers’ needs thus ensuring that they are able to leave our station a little happier.”

Shell Select powered by BingoBox Retail Technology offers a seamless, technology-driven experience where customers need to scan a QR code to enter (using the BingoBox app on their mobile phones). Customers then place their selected items on a checkout counter that will automatically provide the total amount of the transaction. Payments can be made via debit and credit cards, BingoBox mobile app as well as the Boost e-wallet.

Shell Select Convenience Store_Jalan Tun Razak_Kuala Lumpur KL_BingoBox Retail_MalaysiaOne of the first customers of this unmanned outlet, Wan Shahril, said “I just did my first purchase and it was easy! I work late at night a lot and it’s nice to have many options in the Select store I can choose from, to help me stay awake and alert.”

Another customer, Roxanne also echoed that sentiment and added: “I can get in and out of the store quickly because all I do is swipe my cards or use my e-wallet to purchase my favourite treats. The look and feel of this new Shell Select is also bright and safe, giving me a better shopping experience.”

“We are delighted to be a partner of this unique innovation to provide Malaysians with even more convenience. Through the technology behind BingoBox Retail Technology, we can provide customers with a seamless shopping experience when they are at Shell at any time of the day,” said Ng Seong Ping, Chief Executive Officer of Scientific Retail Sdn Bhd, the local representative of BingoBox. The BingoBox Retail technology at Shell Select could pave the way for a new petrol mart retail experience in Malaysia via cashless and human-less technology.

You can download the BingoBox mobile application from the App Store or Google Play to access Shell Jalan Tun Razak for snack breaks at any time of the day.

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