Isuzu Maintains Its Top Spot As Favourite Commercial Vehicle Brand In Malaysia

Isuzu Malaysia ended 2017 on a high, maintaining its lead in the commercial vehicle segment. The Isuzu brand has been holding the No. 1 preferred commercial vehicle (CV) operator for 4 consecutive years, and doing so despite a soft market and currency. It has also managed to take a 13% share in the pick-up segment, in addition to a 20% sales increase in after-sales parts.

In the CV segment, Isuzu had a slight gain in market share moving from 36.3% in 2016 to 37.1% in 2017, on the back of a slight decline in Total Industry Volume (TIV). The Isuzu ELF Light Duty truck remains a segment favourite with 5,237 units sold, aside from contributions by its vehicles in the Medium Duty, High Duty and Prime Mover categories.

Chief Executive Officer of Isuzu Malaysia Sdn Bhd, Koji Nakamura, expressed his delight over Isuzu’s ability to stand firm as a company and perform well despite the various economic hurdles faced in 2017. Nakamura cited the public’s trust in the Isuzu brand and the long-term value that their commercial vehicles had to offer played a major role in ensuring Isuzu retains its CV No. 1 position for the fourth consecutive year.

Nakamura also attributed the company’s remarkable achievement in 2017 to the unyielding support and services provided by Isuzu Malaysia’s skilled staffs and dealers, in maintaining good relationship with customers, aside from the outstanding quality and reliability that Isuzu trucks had to offer.

“A successful company must have good business vision. Heading into 2018, our strategy is to ensure that customer satisfaction always comes first. We will continue to ensure our customers’ needs are handled with great care and consideration, while providing excellent after-sales services at all times. Despite the current economic outlook, it is important to always offer added value to our customers,” he explained.

“Being No. 1 for the fourth consecutive year verifies the excellent quality of our products, in addition to first-rate services offered at our Sales and Service centres located nationwide. The ability to maintain this ranking also proves Isuzu’s reliability in providing time-saving and cost-efficient logistics to suit any business needs,” he continued.