Perodua Continues To Lead In Malaysia; Highest-Ever Monthly Market Share Of Over 40%
Perodua has estimated that its January 2018 sales of 17,693 vehicles represents a monthly market share of over 40%, based on its own estimate of Total Industry Volume (TIV) of 43,930 vehicles for the month, according to Perodua President and CEO, Datuk (Dr) Aminar Rashid Salleh. If the estimate is accurate, this will be Perodua’s highest-ever monthly market share. Leading the charge for Perodua is the recently launched new Myvi (9,029 units), followed by Axia (4,085), Bezza (2,776) and Alza (1,803).
“While we defer to the Malaysian Automotive Association (MAA)’s numbers, we are cautiously optimistic that for January 2018, our monthly market share is the highest ever in our history. This was spurred by deliveries of the new Myvi, as well as continued strong demand for our other models,” Datuk (Dr) Aminar said.
To-date, over 20,000 units of the new Myvi have been delivered to its owners, out of over 48,000 bookings made.
“This performance has been a great boost to the Malaysian automotive ecosystem as the better-than-expected demand for our latest offering as well as our current model line-up have resulted in better demand for local parts,” Datuk (Dr) Aminar added.
With a projected production volume of 215,334 this year (up from 200,146 in 2017), Perodua is estimating a RM5 billion expenditure in sourcing for parts and components, mainly from local vendors; all Perodua models have over 90% local content. For 2018, the company has set a sales target of 209,000 vehicles.
“To all Malaysians, we simply cannot thank you enough for your love and support for our humble hatchback through all these years. Your recognition spurs us on to work harder on bettering our products and services, because as always, You Matter Most,” said Datuk (Dr) Aminar.
“To those who have placed orders for the new Myvi and have yet to receive their cars, we sincerely apologise for the wait. Rest assured that we are ramping up production to get the cars to you as quickly as we can. The Perodua Manufacturing Sdn Bhd plant will continue to work overtime until demand stabilises,” he continued.
At a Chinese New Year luncheon for its business partners and the media, Datuk (Dr) Aminar also took the opportunity to wish all Chinese Malaysians ‘Xin Nien Kuai Le‘ and ‘Gong Xi Fa Cai‘ on behalf of the company.