A Bigger, Newer 4S Dealership For BMW In Kedah
Lee Motors Auto Care Sdn Bhd recently introduced its all-new BMW showroom as well as an expanded service center along Lorong Perak in Alor Setar, Kedah to better serve customers in the northern region.
In introducing the new BMW dealership, Mr. Han Sang Yun, Managing Director & CEO of BMW Group Malaysia said, “The northern region is a critical touch point as they deliver over 3,000 cars to the premium segment. With this in mind, the new expansion reflects the commitment we have towards our brand and customers. Lee Motors are no strangers to us at BMW Group Malaysia, they have been our premium partners for the past 13 years and this new expansion reflects how future oriented they are.”
Reiterating Lee Motors commitment to BMW customers in the Northern region of Peninsula Malaysia, Mr. Eugene Lee, Director of Lee Motors Auto Care said, “Since the day the company was founded, innovation has been one of the main success factors for the BMW brand hence it is right for us to continuously try to provide better services, increase retail and deliver more BMW cars in Alor Setar for the coming years.”
“Holding on to our tagline Trusted For Generations, our brand promises a genuine, transparent and an excellent service to all customers.” Eugene added.
Moving from an 8,000 square feet showroom to an all-new 15,000 square one, the concept and architecture of the new showroom reflects the latest furniture and identity of the BMW brand and complies with the brand’s stringent international-class standards and specifications. The new showroom houses the sales work station, the Isetta Café and Customer Lounge as well as a handover lounge and discussion area. The expanded service center on the other hand has room for service advisor’s work station, the Isetta Café along with 4 service bays to better serve customers.
The new Lee Motors showroom is located at No 86-C, Lorong Perak 18, Kawasan Perusahaan Mergong II, 05150 Alor Setar, Kedah, while the refurbished and expanded service center remains at 302, Lorong Perak 16 Mergong II, 05150 Alor Setar, Kedah.
Customers can call 04-7337003 or visit BMW’s website for more information.
