Sisma Auto marks 20 years in business with new role as Jaguar Land Rover super dealer
Despite having disparate origins, British brands Jaguar and Land Rover both belong to one business entity now, namely Jaguar Land Rover Automotive PLC that was incorporated in 2008 following the acquisition of both brands by India’s Tata Motors from the Ford Motor Company.
Globally, the fledgling parent company has embarked on a strategy to consolidate both its brands and have them share dealership networks and marketing activities. In Malaysia, we are seeing this in the form of the newly-created Jaguar Land Rover (Malaysia) Sdn Bhd, incorporated on 1 April this year with 40% equity ownership by Sisma Auto Sdn Bhd, a company that has played the role of distributor of Jaguar vehicles in Malaysia for the past 20 years, and now serving as a dual-brand super dealer for JLR Malaysia alongside Sime Darby Auto Connexion.
Marking its 20 years in the business, Sisma Auto is hosting its first first-ever dual-brand roadshow featuring the latest Jaguar and Land Rover vehicles at Bangsar Shopping Complex beginning today and ending 22 June 2014. Models on display include the Jaguar XF, XJ and F-Type plus the newly-launched Range Rover Sport, the Range Rover Evoque and Land Rover Discovery 4. The company is offering exclusive Anniversary promotions on all models including financing from 1.68%, accessories packages worth RM10,000 and limited edition EPOS SISMA watches.
“In Malaysia, we have just seen the launch of the all-new Range Rover Sport while the eagerly anticipated Jaguar F-Type coupe and F-Type R will be here in the second half of the year. Jaguar has given us a glimpse of what is in store in the near future in the form of the exciting XE compact executive sedan and CX17 SUV, which will launch the brand into two completely new segments and broaden its reach and appeal. Land Rover has also teased the world with its stunning Discovery Vision concept,” said Syed Khalid Syed Ibrahim, Managing Director of Sisma Auto.
Syed Khalil further disclosed that Sisma Auto has already commenced sales and service of Land Rover vehicles at its Glenmarie 4S centre, which hosts a full range of the latest models available for viewing and test drive. The service team is also fully trained, accredited and supported by Jaguar Land Rover and equipped with the latest diagnostic equipment and tools.
The company is also investing in upgrading and expanding its network to cater to the growing number of customers of both brands. A brand new dual-brand showroom is scheduled to open soon at Menara Worldwide in Bukit Bintang, with yet another 4S centre planned for the Northern Region in Penang.
Pictures: Official Sisma Auto release.
