Ferrari theme park to be developed in Spain
If you plan to visit Barcelona anytime after 2016, do remember to pencil in a visit to Ferrari Land, a new €100 million theme park that will span 75,000 square metres to be built inside the PortAventura resort.
Undertaking the project to build the new Ferrari land is PortAventura Entertainment S.A.U., a subsidiary of Investindustrial which recently signed a licencing agreement with Ferrari to do so. Acquired in 2009 by Investindustrial, the PortAventura theme park itself reportedly attracts 4,000,000 visitors a year, half of them from outside Spain.
Andrea Perrone, CEO of Ferrari Brand, the Ferrari subsidiary company that manages the Prancing Horse’s brand-related activities, added: “After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks. We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain.”
Attractions in the new Ferrari land will include Europe’s highest and fastest vertical accelerator. There will also be the world’s first Ferrari-themed hotel, which will unsurprisingly be a luxury five-star establishment with 250 rooms, restaurants and a driving simulator.
Perrone further added that, “We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it.”
KON
Pictures: Official Ferrari release.
