Petronas launches LubeXperts branded workshop franchise

Petronas Dagangan Bhd (PDB) today launched the first LubeXperts workshop in Malaysia, marking the start of a new chain of Petronas-branded automobile workshops that will open throughout the country in the coming months.

The workshop that opened today is Auto Deutsch Desa Pandan, an independent BMW specialist based at Desa Pandan, Kuala Lumpur. A second workshop will open as early as tomorrow in Kertih, Terengganu, and PDB aims to engage a total of 40 workshops for the initial roll-out phase.

Through the new chain of workshops, Petronas aims to showcase its expertise in fluid technology gained from its involvement in Formula One that dates back to 1988 and also its acquisition of Italian lubricant company FL Selenia that led to the creation of Petronas Lubricants International in 2008.

Workshops under the LubeXperts banner are promised business support in the form of initial capital outlay, IT support, equipment sponsorship, as well as product, technical, and management training. Incentive schemes for high-achieving workshops will be introduced later.

Customers, meanwhile, stand to enjoy special promotions such as merchandise giveaway, and a loyalty programme which gives a free service after every fourth service.

KON