Chevrolet Malaysia Unveils New Colorado 4WD Pick-Up Truck
Kuala Lumpur, 29 March 2012 – Chevrolet Malaysia just got into the 40,000+ unit a year Pick-Up truck market with its introduction of the much-awaited Chevrolet Colorado in a grand launch ceremony at the KL PAC today. The All-new Colorado, the result of a five-year, USD 2 billion development program features all the utility of a pick-up truck, but promises a car-like ride and performance. This latest addition to the market provides potential buyers with yet another choice.
Present at the launch were Martin Afpel, President of General Motors Thailand/SEA and Chevrolet Sales Thailand, Datuk Wira SM Faisal Tan Sri SM SM Nasimuddin, Naza Group of Companies Joint Group Executive Chairman, Dato’ SM Zulkifli SM Amin, Naza Group of Companies Group Chief Operating Officer, Kittichai Jarusrojpoka, General Motors Country Director Malaysia Operations, and Datuk Maruan Mohd Said, Chief Operating Officer of Naza Quest Sdn Bhd.
Naza Quest offers the LT and LTZ double cab variants, with a 2.5L engine with manual transmission and 2.8L engine with both auto and manual transmission. The build-up is based on GM’s global body-on-frame, rear drive mid-size truck architecture, and deliveries will be from April onwards, and prices range from RM88,888 onwards.
Manual transmissions come in 5-speed, while the automatic transmissions feature 6-speeds. 4Wd engagement is via an electronically actuated transfer case, and shifting from 2H to 4H is on-the-fly up to 100 kph.
As a first in the industry, at least for this part of the world, the Colorado offers Electronic Stability Control in addition to ABS and Electronic Brakeforce Distribution. Cornering Brake Control, (CBC) is yet another first for the Colorado.
“We at Naza Quest are proud to bring in the all-new Chevrolet Colorado which (is) designed and engineered to be Chevrolet’s toughest, highest performing and most refined midsized pick-up ever,” said Datuk Wira SM Faisal Tan Sri SM Nasimuddin. According to Datuk Wira SM Faial, the new Colorado has an all-new exterior design, which gives it a strong yet stylish appearance, and meets the needs and desires of commercial and personal buyers alike – it can be a workhorse, a family hauler, a lifestyle vehicle, or a truck that plays to the higher end premium buyer.
