VGM supports River Jungle Marathon 2011

Volkswagen Group Malaysia (VGM) has lent its hand in support of the River Jungle Marathon 2011 held in Hulu Langat recently. The company’s support comes in the form of its fleet of cars to be used as official support vehicles for the run.

VGM’s Managing Director Mr. Ricky Tay said the marathon provides a unique opportunity for the Volkswagen brand to present itself to the public.

“As part of Volkswagen Group Malaysia’s growth strategy, we will be pro-active when it comes to eco-friendly activities. Volkswagen is known as The People’s Car and it is only befitting if we support events such as the River Jungle Marathon as it reaches out to those who appreciate such lifestyles. We were also attracted by unique features of this boutique marathon that focuses on the love of running and the beauty of nature, and not just on winning,” Tay said.

“Volkswagen Group Malaysia recorded an increase of 225 per cent growth in retail sales from January to August compared to the same period last year. This clearly shows positive brand sentiment and sponsoring community events is one ways of saying thank you to the Malaysian public for their undivided support,” he added.

Open to only 500 participants, the River Jungle Marathon’s 42km route takes the runners through a landscape with a mix of terrain and geographical features including valleys, rivers, dams and mountains.

KON

Picture: Official VGM release.