Shell Helix roadshow at Sunway Pyramid draws 30,000

The Shell Helix Ferrari Roadshow, which was held at the Blue Concourse of Sunway Pyramid last weekend was a great success, attracting the visits of some 30,000 people over its three days from 29 to 31 July 2011.

Various activities and attractions were in place to woo visitors, and the happiest of the lot is likely to have been Mohd Shahril Nindar from Ampang, who walked home with a 46″ LCD television after beating 708 others in the Time Attack Challenge. Those immediately behind him had Playstation 3 accessories up for grabs.

Other activities that kept visitors busy were the Shell Active Cleansing Mini Pool Challenge and Shell Helix Sludge Buster Radio-controlled Car Challenge. Shell Helix motor oils were also available for sale, and some 200 packs of them were snapped up.

Building on Shell’s long-standing partnership with Ferrari, the Prancing Horse’s branding was given equal prominence in the road show. A California and 458 Italia were on display along with a Scuderia Ferrari helmet worth RM20,000, F1 driver Felipe Massa’s personally autographed driver’s suit and a myriad of accessories.

The aim of the roadshow was to provide a taste of this year’s Shell Ferrari World contest theme, which promises the ‘fastest 48 hours’ you would ever experience in Abu Dhabi. This is the second consecutive year Shell Malaysia is organising the Shell Ferrari global promotion to reward loyal Shell Helix customers after the trip to Italy last year,” said Ms Seow Lee Ming, Cluster Marketing Manager, Shell Lubricants SEA-South.

The two-tier Shell Helix Ferrari World contest from 15 June to 31 August, 2011 is open to customers who purchase a four-litre pack of Shell Helix Ultra fully synthetic or Shell Helix HX7 synthetic technology motor oil with special Active Cleansing Technology.

In the first tier, customers have to count the number of Shell Helix Ultra packs on the entry form and submit their entries at selected Shell stations, authorised workshops or by mail with proof of purchase. The second tier will see 15 finalists take part in fun-filled Shell Helix Challenge at the Berjaya Times Square Theme Park on October 8, 2011. Four lucky winners will then get to embark on a trip of a lifetime to the capital of the United Arab Emirates, Abu Dhabi in November 2011.

KON

Pictures: Official Shell release.

See also:
– Shell Helix Ferrari World contest – Trip to Abu Dhabi for four
– Shell Helix Ferrari Roadshow at Sunway Pyramid, 29-31 July 2011