Proton to implement Oracle’s customer management system
Having engaged the services of Accenture to revamp its Enterprise Resource Planning (ERP) system, Proton is stepping up its efforts at cleaning up its act with the appointment of Oracle to implement its Siebel Customer Relationship Management (CRM) system in its operations.
The project is taking place as part of Proton’s initiative to improve its overall customer satisfaction, and the solution provided by Oracle allows all of Marketing, Sales, After-Sales and Call Centre to be managed from one centralized system. Proton’s evaluation process of the system emphasized on the solution’s comprehensiveness and robustness in addition to the capability and experience of its implementation services.
“In recent years, Proton has initiated a number of customer-oriented activities, and with the CRM project in place, this will further strengthen the company’s efforts to achieve greater heights in customer relationship and satisfaction,” said Proton Director of Group Marketing and After Sales Ms. Yohani Yusof.
The project’s first phase will see Siebel CRM implemented on Proton’s call centre operations. According to Proton, the system provided by Oracle is the only available CRM solution that is industry-specific, in Proton’s case, Siebel Automotive.
