Limited Edition MINI 50 Mayfair, MINI 50 Camden and MINI Earl Grey Introduced
Official Press Release from BMW Malaysia
BMW Group Malaysia recently unveiled three special MINI models – the MINI 50 Mayfair, MINI 50 Camden and MINI Earl Grey in celebration of the brand’s 50th birthday. Through their characteristic design and exclusive features alone, these three models bring out both the great tradition and the visionary power of the MINI brand.
Geoffrey Briscoe, Managing Director of BMW Malaysia in unveiling the limited edition variants of the MINI said, “The new MINI represented a subtle evolution that met a new set of requirements and added further weight to its maturity as a modern classic. With this philosophy in mind, the MINI 50 Mayfair, the MINI 50 Camden and MINI Earl Grey further accentuates the individual exclusivity and trendiness of the MINI.”
Not unlike the second generation MINI, the modern drivetrain and suspension technology featured in the limited edition MINIs give these special models truly fascinating agility in combination with exemplary fuel economy and emission management. Particularly, the MINI Cooper S 128 kW/175 hp four-cylinder with twin-scroll turbocharger and direct gasoline injection engine powering the MINI 50 Mayfair and the MINI 50 Camden offers truly outstanding performance on the road. And all this comes with combined cycle fuel consumption to the EU standard of just 7.8 litres/100 km and a CO2 rating of just 149 grams per kilometre.
Featuring fully variable valve control and offering engine output of 88 kW/120 hp in the trait of the second generation MINI Cooper, the power unit of the MINI Earl Grey has everything it takes for truly sporting performance. Average fuel consumption of just 6.7 litres/100 km in the EU test cycle, as well as a CO2 rating of 129 grams per kilometre, set new standards in terms of efficient motoring pleasure. (ed: EfficientDynamics for MINI too??)
“The anniversary of the brand offers an ideal opportunity for us to look back at the fascinating tradition of the car and to look forward at the unique future and outlook of the MINI.” Geoff added.
Distinctly expressed in their design and features, the MINI 50 Mayfair, MINI 50 Camden and MINI Earl Grey stand out clearly from the current, “regular” production models. Numerous features helping to make these cars truly unmistakable are indeed reserved to these individual anniversary models, making each version truly unique in its own right. Special body paintwork, light-alloy rims tailored to the car, special materials and surfaces within the interior as well as a range of colours tailored specifically to the MINI 50 Mayfair, MINI 50 Camden and the MINI Earl Grey respectively, underline the exclusivity of the special models.
The MINI 50 Mayfair exudes the style, authenticity and elegance that can only be expected from London’s most traditional Mayfair district. On the outside, the car features the special Mayfair doorsill and side scuttle with special Toffee lining mirror caps. Made available in only three exclusive body colours of Hot Chocolate, Midnight Black and Pepper White, the MINI 50 Mayfair also arrives with special 17 inches Infinite Stream Spoke Mayfair wheels.
Inside, the MINI 50 Mayfair radiates comfort and extravagance with Lounge Toffee leather upholestry with Toffee Lining interior surfaces as well as white piping, turquoise green accents and carbon black interior finish which offsets the brown black dashboard.
On hindsight, as its namesake suggests, the MINI 50 Camden is bursting with energy, spirit and in your face attitude. In exterior looks, the car features the specialised Camden door sills and side scuttles with silver lining mirror caps. Further highlighting the exclusivity of the car, a set of special 17 inch White Shield Camden wheels, Black Light Reflectors and a unique Camden bonnet graphic adorn the car.
Made available in three body colours of White Silver, Midnight Black and Horizon Blue, the MINI 50 Camden also aims for a more progressive look in its interior selection. Inside, exclusive ‘Ray Tech White’ Cloth Leather with green and black stitching with Line Tech White arm rest and knee rolls give more presence and feel to the car. Added for more attitude and a modern feel are Fluid Silver trim panels at the doors and Silver Lining interior surfaces at the dashboard area.
Exclusive to both the Limited Edition MINI 50th Anniversary cars, a special MINI 50th Anniversary jubilee placard surrounded by chrome trim which can be found on the radiator grille provides clear testimony to the tradition of the brand now going back fifty years. The jubilee placard bears the number “50” in typical MINI design and boasts the colours of the Union Jack – red, white, and blue.
Further to this, both cars also feature special Harmon Kardon Hi-Fi system which highlights unique bright chrome rings around the door speakers for a more exclusive and prominent stature.
The market introduction of the new MINI 50 Camden also marks the debut of a new generation of in-car entertainment systems. Referred to as “Mission Control”, this entertainment system processes and evaluates a wide range of vehicle, driving and ambient signals, providing the driver with relevant information and instructions in that unique style so typical of MINI.
Mission Control underlines the status of the MINI as a genuine personality in the world of motoring and intensifies the driver’s feeling and impression of interacting directly with the car, the signals coming from the car itself being used to generate new, situation-based dialogues time and again. These dialogues are based, among other things, on information regarding safety and comfort settings, requesting the driver and passengers, say, to buckle up their seat belts and use the air conditioning, and incorporate current information on driving conditions such as the current status of the vehicle, with the focus on criteria such as outside temperatures or the level of fuel in the tank.
In addition to the entertainment aspect, the system also offers a functional aspect in supporting the driver over and above existing functions in properly interpreting all kinds of information and using data for appropriate action. Mission Control in the MINI 50 Camden is the first step into a brand-new world of interactive in-car entertainment, offering a driving experience never seen before.
Also introduced with the Limited Edition MINI 50th Anniversary cars is the limited edition MINI Earl Grey. Based on the MINI Cooper platform, the MINI Earl Grey features exclusive Dark Silver metallic paintwork, Black Jack design side scuttles as well as dynamic two colour design line that complete the perfect look of the model. Inside, stylish piano black ellitipcal door rings at the front and rear, and door grips in carbon black exude premium exclusitivity that can never be found else where.
The retail prices (on the road, without insurance but inclusive of the MINI tlc Package) for the special editions MINIs are as follows:
MINI 50 Mayfair – RM259,888
MINI 50 Camden – RM245,888
MINI Earl Grey – RM199,888
Autoworld’s note: Using our own insurance calculator, we estimate the final OTR price for the above variants of the MINI to be in the region of:
MINI 50 Mayfair – RM267k
MINI 50 Camden – RM253k
MINI Earl Grey – RM205k
