Asia’s Largest Ferrari & Maserati Centre Opens
Petaling Jaya, 31st March 2009 – Naza Italia the sole importer and distributor for Ferrari and Maserati in Malaysia, launched its 45,000 sq ft Ferrari and Maserati flagship Centre cum showroom to the public today, following a grand signing ceremony by His Majesty the Yang Di-Pertuan Agong. Her Majesty the Permaisuri Agong also graced the glittering ceremony. Also present were the Minister of International Trade and Industry, YB Tan Sri Muhyiddin Yassin, the President and CEO of Ferrari Asia Pacific, Mr Marco Mattiacci and the Managing Director of Maserati Asia Pacific Mr. Simone Niccolai.
Located in Petaling Jaya next to the current Naza Auto Mall, the RM20 million centre is the largest of its kind outside of Italy. SM Faisal, Group Chief Executive Officer of Naza Group of Companies and CEO of Naza Italia said “Naza Italia is more than just a showroom for Ferrari and Maserati; it is in fact a state-of-the-art 4S service centre and a total LIFESTYLE Boutique centered between both brands. It offers something for anyone who lives and breathes Ferrari and Maserati.”
SM Faisal, who is the eldest son of the late Tan Sri SM Nasimuddin SM Amin conceptualised every aspect of the showroom to capture the signature touches of both Marques. He said this is a tribute to his late father who had a great passion for such fine cars. SM Faisal’s and Naza Italia’s involvement in the centre is a commitment towards his late father’s dream.
The centre marks a major step forward for Naza Italia, only a year after it was appointed as the sole importer and distributor for Ferrari in April 2008 and less than a month after being made the sole importer and distributor for Maserati in February 2009.
SM Faisal’s initiative has not only built a home for the two outstanding and iconic Italian brands in Malaysia but also provides employment, training and exposure to Malaysians in the latest advanced engine technology from the Ferrari experts. SM Faisal is proud that Malaysian apprentices are now given the opportunity to be trained by highly skilled Ferrari professionals. This move by SM Faisal has brought this Malaysian Centre onto the world map. SM Faisal’s vision is to continue his late father’s legacy in expanding the automotive industry and is well on the way to becoming an automotive icon himself.
The Centre is divided into a split level showroom – with each Marque getting its own dedicated floor. There is an atelier and a state-of-the-art 4 ‘S’ (sales, service, systems and spare parts) centre plus a dedicated fully-equipped business centre and boardroom facility, where Ferrari and Maserati owners can meet, mingle, share and indulge in their passion for all things related to the two brands.
SM Faisal said Ferrari enthusiasts can also visit the Centre which is filled with Ferrari and Maserati memorabilia. It also offers a quick lesson in the history and heritage of both brands. On display are the latest models of each Marque, including the Ferrari 430, 430 Scuderia, 599 GTB Fiorano, the 612 Scaglietti, the Maserati Quattroporte and the Gran Turismo. The most notable attraction for a limited period of time for super car fans, will be the presence for the first time in Malaysia of two modern-day super car icons: the Ferrari Enzo, with a limited worldwide production of only 399 units and the even more exclusive Maserati MC12, one of only 55 units manufactured!.
Naza Italia has spared no expense in ensuring that this impressive Centre caters to the discerning lifestyle of its privileged clientele. The contemporary design allows new owners of Maserati to select the ride of their choice in complete comfort and luxury while a designated atelier presents them with an opportunity to further customize their car through Naza Italia’s Personalization Program. The program offers owners of the two makes over 4 million variations, from designating the exterior colour to the type of internal trim and even selecting the choice of electronic gizmos inside the car, allowing their new prestigious acquisition to truly be a reflection of their unique individuality.
Servicing and maintaining these luxury marquees will be handled at the modern 4 ‘S’ centre featuring high-tech bays, advanced tools, a complete diagnostic system for troubleshooting, tuning and the latest engine management software updates. All Naza Italia technical personnel are highly experienced and factory-trained and this includes a senior Ferrari specialist. Naza Italia is presenting an open invitation to all existing owners to come and experience the difference offered in terms of service and personal gratification. All cars bought through Naza Italia and new-comers to the 4 ‘S’ centre will be registered in an authorised global database that will give owners a full history of their car service and maintenance records.
For the enthusiasts who live and breathe the lifestyle or are passionate about the brands, Naza Italia offers a treasure trove of merchandise comprising the full spectrum of Ferrari and Maserati paraphernalia, from fashion wear and premiums gifts to scale models and lifestyle equipment – including rare limited editions – that will appeal to the young as well as the young-at-heart.
One of the surprises at the launch was the presence of the limited-edition Scuderia Spider 16M, recently unveiled at the Mugello circuit in Italy to commemorate Ferrari’s F1 Constructors title win in 2008. This amazing car, of which only 499 units will be manufactured, will be on display at Naza Italia’s showroom only for this week before being shipped back to Italy. Motoring enthusiasts as well as the public are welcome to view this rare display specially brought in for Malaysians in conjunction with the official opening of the Naza Italia Centre and the Petronas Malaysian Grand Prix.
Naza Italia expects the showroom to be a major attraction to Malaysians and foreign visitors and everyone is welcome at the Malaysian ‘home’ of Ferrari and Maserati.
