New 2009 Peugeot 407 Launched
KUALA LUMPUR, 14 February 2009 – Nasim Sdn Berhad introduced the new Peugeot 407 toady at the Peugeot Blue Box Glenmarie in Shah Alam, Selangor. The car was launched by En SM Nasarudin SM Nasimuddin, Executive Chairman and CEO of Nasim Sdn Bhd.
The Peugeot 407 was the first locally assembled, Peugeot badged model that was handled by NSB after officially taking over the Peugeot franchise in early 2008.
The new Peugeot 407 comes in two versions; the classic and premium versions. Differences between the two versions are the Multimedia and Navigation Screen and leather upholstery which comes with the Premium version. Upgrades over the previous version of the 407 include front parking sensors, new piano black finish for the central console, new sporty front grille and also redesigned rear boot lid with a more acutely angled ducktail spoiler for greater high speed stability, lights and rear bumper which now incorporates a rear valance to create a wider look at the rear. The rear number plates have also been repositioned lower. In addition, the multi info display that was previously positioned on the top of the dashboard in its own housing has been incorporated into the Multimedia and Navigation Screen for a cleaner look.
The 407 is powered by the tried and tested 2.0L EW10A engine that develops 140hp at 6,000rpm and 200Nm of torque at 4,000rpm. Drive is to the front wheels through a 4-speed automatic gearbox.
En SM Nasarudin said that the two versions of the 407 cater to slightly different buyer profiles and these cars reflect the growing taste of Malaysian buyers for European automobiles. He adds that the cars have been very well specified and are being positioned as premium offerings within their respective segments. The 407 has also been a success for NSB as it has achieved its sales target for the model and all the 2008 stocks have been exhausted.
NSB also informs that the prices of the cars are now RM128,888 for the standard and RM136,888 for the premium. Both prices indicated are On-The-Road (OTR). The new 407 which scored a full five stars in the EuroNCAP (New Car Assessment Programme) safety crash tests complements the recently launched Peugeot 308 VTi and 308 Turbo in NSB’s locally assembled Peugeot line-up. Apart from locally assembled models NSB also imports the 308 GT and 207 CC. For more information, customers may call the toll free Peugeot Careline at 1-800-88-6292.
