BMW 5 Series and X6 win Awards in Autocar Asean COTY
Cyberjaya, 25 October 2008 – BMW Malaysia Sdn Bhd won two awards at the AUTOCAR Asean Car of the Year Awards 2008 held on 23 October 2008. In the Mid-size Luxury Sedan, the BMW 5 Series emerged as the winner, while the newly launched BMW X6 bagged the Large Luxury SUV category.
”It is a great honour to be the recipient of these awards from an organisation as highly reputable as AUTOCAR Asean,” said Geoffrey Briscoe, Managing Director, of BMW Malaysia Sdn Bhd. “The 5 Series has no doubt become one of BMW’s best-selling models here in Malaysia and the X6, with its innovation as a Sports Activity Coupé, is definitely in a class of its own.”
“It is our commitment to provide our customers with the ultimate driving machine – combining style, driving performance, advanced technology, comfort and luxury. So far, our track record, such as these awards from AUTOCAR Asean, has clearly shown that we have been keeping to our promises,” Briscoe added.
The AUTOCAR Asean Car of the Year Awards 2008 is an awards ceremony organised by MTM Publications to judge new models introduced between June 2007 and August this year . The awards honour vehicles in 14 categories to cover a wide spectrum of vehicles sold in Malaysia. Only vehicles assembled locally or officially imported by franchise holders are eligible.
From a list of more than 70 new models, 50 models were selected as finalists for the 14 categories. The categories include Small Sedan/ Hatchback, Compact Sedan/ Hatchback, Mid-size Sedan/ Hatchback, Large Sedan, Small/ Mid-size SUV, Large SUV, Mid-size Luxury Sedan, Small Luxury Hatchback/ Coupe, Compact Luxury Sedan, Large Luxury SUV, Small/ Medium MPV, Large MPV, Pick-up Truck and Performance Car.
A panel of four judges selected the finalists based on a variety of criteria, such as styling, utility, safety, features, build quality, brand image, ride, handling, economy, performance and value for money. Each model was assessed in local conditions and points were allocated for each criterion, with the model scoring the highest number of points winning the award in its category.
