Showroom Experience: NZWheels Autohaus Relaunching

Reknowned Mercedes-Benz importer and dealer, NZWheels Sdn Bhd re-launched their newly refurbished Autohaus in Klang on Sunday. The launching was performed by NZWheels’ CEO En SM Faisal Tan Sri Nasimuddin in a ceremony that quite clearly dressed the showroom to impress.

Carrying a theme of the “Malaysian Futuristic Lifestyle”, the RM 3 million Autohaus is designated as NZWheels’ flagship Autohaus, and rightfully so, when you examine how well equipped this facility is. The SL63 AMG parked to the left as you step into the showroom signals that this showroom means business. Indeed, there is a whole corner dedicated to their AMG cars as you step further into the showroom.  Parked in this corner, are not the average Mercs with tacked on AMG kits, but the real deal monsters – such as the SLR and CLK DTM.

The SL63 AMG – means business!

The AMG corner – girl not included.

The rest of the showroom looked just as impressive, ensuring that every customer who walks in is cocooned in a premium and luxurious environment. Particularly impressive is the Malaysian Indoor Garden, a landscape which consists of a pond and beautifully arranged plants in an air-conditioned environment, allowing customers to enjoy themselves in a peaceful and serene environment.

It claims to be the ONLY Mercedes-Benz showroom in the country showcasing the entire Merc line-up, and caters towards every single requirement for Mercedes-Benz owners – be it a limited edition or a unique customized colour. It says in the press release kit: “NZWheels is determined to fulfill every request.”

The Malaysian Indoor Garden

Even after you have signed the order form, your experience with them does not need to end with your acceptance of the car keys. NZWheels have also invested in setting up a full-fledged service centre in the same premises to cater for your Mercedes’ maintenance needs. I was not given a tour of the workshop floor, but looking at it from across a glass window, it appears to be properly clean, professionally run and generously equipped. Of course, while the technicians fiddle with your car, you can pass your time pampering yourself with a cup of coffee or sink in the relaxing ambience of the Indoor Garden.

Service reception area

Your Mercedes is in good hands.

Even ignoring the sugar coated words of the press release, it was hard not to be impressed by this awesome facility. It has in its possession an arsenal of top class equipment, and has set a new standard for vehicle sales and service. In his speech, Faisal remarked that this is beyond a 3S centre, but rather it’s a 1S i.e. One Stop centre. It’s hard to disagree.

I’ll let the pictures tell the rest of the story.

Wowing guests with some great melodies. 

Another mean machine – the CLK DTM 

 
Setting the stage for the grand launch. On normal business operations, this whole hall would of course be filled with Mercedes cars for your viewing pleasure.

 
Ice-mounted bar serving drinks for guests.

 
Yours truly jostling for a place among established journalists.

 
Launch draws a massive crowd!

Supermodels in Jimmy Choos emphasize the premium feel.