Ex-Audi man now heads Proton’s international marketing arm
Claudius Meynert brings the right credentials for pushing Proton into more markets
Former Managing Director of Audi’s Regional HQ for Asia Pacific, Claudius Meynert has joined Proton as it’s head of international marketing.
International marketing has always been one of the national car company’s weak points and the injection of a fresh perspective from someone with experience bringing in a new model into difficult markets should give Proton the edge that they have been looking for.
Best of luck to Meynert and Proton, we certainly would love to see Proton becoming a global brand, then maybe we will get some truly world class cars from them.
PRESS RELEASE
PROTON APPOINTS CLAUDIUS MEYNERT AS DIRECTOR OF INTERNATIONAL MARKET
Appointment to boost Proton’s regional presence
SHAH ALAM, 10 September 2008 – PROTON Holdings Berhad today announced
the appointment of Claudius Meynert as the new Director of International
Sales and Services Division (ISSD). Meynert, 44, will spearhead ISSD and
drive PROTON’s aggressive export growth.
PROTON’s Managing Director, Dato’ Haji Syed Zainal Abidin Syed Mohamed
Tahir said: “With Meynert at the helm of PROTON’s ISSD, the company is
now more equipped in its effort to focus on PROTON’s long term export
strategy, concentrating on high growth regional markets namely ASEAN,
China, India Middle East, including North Africa.”
Meynert is optimistic and looks forward to contributing and developing
new sales and marketing strategies for PROTON’s ISSD and aims to further
improve PROTON’s brand equity in the respective markets.
An MBA holder from the Georg August University in Goettingen, Germany,
Meynert was attached to German carmaker Audi AG for 14 years with
several significant sales and marketing management positions in Germany,
China, Thailand and Singapore. He last served Audi as Managing Director
of Regional Headquarters for Asia Pacific, before setting up Trade Asia
in 2007, an automotive and parts trading company, based in Bangkok,
Thailand.
