New Managing Director for BMW Malaysia
Cyberjaya, 25 June 2008 – BMW Malaysia Sdn Bhd today announced the appointment of Geoff Briscoe as its new Managing Director. Briscoe will be responsible for overseeing the entire operations for the BMW Group in Malaysia.
Prior to his appointment in BMW Malaysia, Briscoe was General Manager, Sales for BMW Group Australia.
Born in Melbourne, Australia, Briscoe has been extensively involved in both retail and wholesale for over 30 years. He has worked with several premium brands and also owned motor vehicle dealerships.
At BMW Australia, Briscoe was tasked with leading various departments such as sales operations, dealer development, product planning and retail operations. Under his portfolio, he managed all BMW owned outlets across Australia.
His tenure in BMW Group Australia saw the introduction of global best practices for retail operations and the development of profitable retail models which are now leading examples in the BMW network. Briscoe also oversaw the establishment of BMW Used Car Niederlassung, from the design stage to its current operations.
Throughout his career, Briscoe has applied the strategy of strong change management whilst developing a high performance driven culture. He is very confident that BMW Malaysia is in a strong position to move to the next stage of its evolution as a company.
Entering its 5th year of operations, the company has been very successful, having become the fastest growing premium brand and recording a compounded growth of nearly 54% in the corresponding period. It has also continued to invest in Malaysia, most recently adding a finance arm , BMW Credit & BMW Lease Sdn Bhd., which further complements the National and Regional operations, all run out of Malaysia.
Briscoe says that after 5 years, the brand is maturing and he is upbeat about the brands’ future. “I think BMW Group Malaysia is in a place and time where new customer groups will open up, while our current base will continue to grow. Based on the performance of the premium segment and our product line, I see many opportunities for growth”, he added.
