BF Goodrich AMF World SuperCar Show
“Someday all motorshows will be like this” – Peter Seow, Executive Director, Group AMF.
Sepang, Sunday 12th December 2004 – Is there really anyone who hasn’t dreamed of zipping around in a Ferrari? Can anyone really say they wouldn’t desire a Lamborghini, Porsche or Maserati? The dream and desire to merely ride around, much less own one of these incredible exotic cars never really wanes with time, perhaps it only gets stronger. We take solace in attending the odd ‘motorshow’ that swings by, to marvel at these amazing machines. The concept of a ‘motorshow’ has been around for decades. It was born during a time when the world was a much smaller place in terms of information technology. In the 60’s when motorshows began their rise to popularity, there was no internet, nor were there any notable motoring publications. Motorshows were a chance for the average Joe to view a lot of cars at one time under one roof and this worked well for 30 years or so.
By the turn of the millennium, information technology had advanced to the point where anything and everything could be found on the vast cyber highway. IT had evolved and advanced beyond anything imaginable in the past, but the concept of a motorshow has remained basically the same. Bright rooms, plush carpeting, shiny cars, executives in suits, pretty girls. Indeed the cars had evolved and changed over the past 30 years, but the motorshow concept remains the same. The one thing that has remained constant throughout the history of motorshows is that the cars NEVER move. They just sit there, looking good.
Well not anymore.
On Sunday 12th December 2004, the BFGoodrich Asian Motorsports Festival will organize a motorshow unlike anything ever done in the past. For the first time, the World Supercar Show comes to Asia. Almost RM 100 million worth of Supercars from Ferrari, Porsche, Maserati, Lamborghini and Pagani will be at this event, dubbed Supercar Sunday. In addition, proud owners of these exotic machines will be present as well, to further ignite the festivities. The biggest difference from other motorshows is that these incredible exotic machines will be doing what they were created to do. These cars will be taking to the track. Just about everyone has seen a Ferrari 360 Modena in Challenge Stradale spec, but not many have heard the wail of its exhaust note, as it screams by at 200km/h. Fewer have even heard of a Pagani Zonda, much less seen one. On Supercar Sunday, not only will visitors get to see this incredible hand-built and highly exclusive Supercar, they will hear, touch and smell it as well.
“My dream is that the concept of the motorshow evolves into something like what we will have at Supercar Sunday” said Peter Seow, Group Executive Director of AMF Worldwide. “Our motto is ‘Someday all motorshows will be like this’ and we really hope they will, just remember we started it first!” he added.
For more information on the World Supercar Show and the numerous other activities at the BFGoodrich Asian Motorsports Festival, log on to www.asianmotorsportsfestival.com or call the AMF office at 03-20314066
