BMW Still Selling Well in Declining Market
Since introducing its BMW Financing Plan at the end of August, Auto Bavaria has seen sales of its BMW 3-Series model increase by 60%. Registration figures compiled by the Malaysian Automotive Association (MAA) for September 2001 show that BMW was one of the only two car makes to record increased sales over the previous month while the automobile industry as a whole recorded its first sales decline since July 2000.
According to Auto Bavaria’s General Manager – Sales and Marketing, Tunku Badlishah bin Tunku Annuar, the introduction of the BMW Financing Plan, generated more than 5,000 telephone enquiries. “It’s a plan that offers customers true savings on interest payments and financial flexibility, hence its great appeal,” he explained.
“There are three plans to choose from and customers can opt for an incredibly low interest rate of 3.6% per annum or go for the low monthly instalment of RM1,998,” he added.
“The underlying objective of the plan is to allow a greater proportion of car enthusiasts the opportunity to own the highly desirable BMW 3-Series. When previously they could only afford perhaps a Japanese car, for the same monthly instalment or less, they can now experience the sheer driving pleasure of a BMW,” said Tunku Badlishah, adding that the increasingly competitive market scenario demands creative sales and marketing strategies.
This special promotion from Auto Bavaria is subject to stock availability and applicable to cars delivered on or before December 31st, 2001.
