BMW to Add 1-Series, Revive 6-Series
Since the 1970s, the smallest volume-produced BMW has been the 3-Series and it seemed that BMW was not willing to follow arch-rival Mercedes-Benz and create a compact model like the A-Class.
Now comes the news that there will be an entirely new model series with the numeral ‘1′, suggesting a small model which will be at entry level. This was confirmed by Professor Joachim Millberg, CEO of BMW, recently and insiders say the development program is on schedule for a launch in 2004.
The new BMW model series will be positioned between the 3-Series and the Mini. An official statement says it ‘will introduce all BMW virtues into the upper end of the lower midrange segment. Rear-wheel drive, excellent handling as well as prime quality will provide outstanding “driving pleasure”.’
Professor Millberg also announced the decision on the continuation of the 6-Series which will satisfy the customers’ demand for a big BMW sport coupe. “On the one hand, the BMW 6-Series Coupe will be very prestigious, and on the other hand, it will embody the sportiness that is typical for BMW cars. We also plan to put on the market an open-top version of this vehicle,” the CEO of BMW promised, adding that design work for the future 6-Series is already underway.
Between 1976 and 1989, the first 6-Series Coupe was exclusively equipped with straight 6-cylinder engines. At that time, the 6 Series Coupe was the epitome of sportiness and elegance. This car served as a model for racing cars and it proved on the racetrack its enormous potential. In 1990, the exclusive 8-Series, the production of which was discontinued two years ago, replaced the 6-Series.
