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A Study On The Impact Of Brand Equity On Purchase Intention Of Automobile In Malaysia


Posted 26 October 2016 - 12:03 PM


    1st Gear

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I would like to invite you to participate in a research study on the impact of brand equity on purchase intention of automobile industry in Malaysia. This research study will serve as my MBA degree dissertation. It would take you less than 5 minutes to complete the questionnaire. All information shall be used for academic purpose only.

The target respondents for this research study are population ranging from age 18 to 60 years who own or used to own a car.


Thank you

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