Castrol Magnatec kicks off ‘Instant Protection’ campaign
According to Castrol, conventional engine oils slowly drip to the bottom of the sump when the engine is running. So, when you start your car in the morning, there is no lube to protect your pistons. This, Castrol says, accounts for 75% of engine wear.
The company’s proposed solution to this problem is their trademark Magnatec engine oil, with ‘Intelligent Molecules’ that cling to the engine’s parts at all times. This ensures that at any time, regardless whether the engine is running or not, there is a coat of lubrication protecting your engine from wear and tear.
In its efforts to educate consumers on this issue, Castrol has launched the ‘Instant Protection’ campaign. The campaign portrays start-up engine wear as a monster, and that Castrol Magnatec oil will serve as your engine’s protection against this monster.
A series of road shows will be held to promote this campaign, and the first one is currently ongoing at MidValley Megamall, KL until this Sunday, 19 June 2011. Next stops will be Gurney Plaza, Penang (1 – 3 July 2011), AEON Tebrau City Shopping Centre, JB (22 – 24 July 2011), and One Utama Shopping Centre, PJ (11 – 14 August 2011).
The roadshows will feature interactive displays brought to life using ‘Augmented Reality’ technology. What you will see, as you stand on a designated spot, is an image of you and your surroundings, but with computer graphics added to the picture showing a monster trying to attack you and how you are being protected by a bubble of Castrol Magnatec oil.
There is also an online Castrol Magnatec Augmented Reality Monster game played via Facebook for fans of Castrol Malaysia’s Facebook page where prizes include holiday trips, iPad 2, and Castrol Magnatec products.
