Castrol Magnatec “Instant Protection” roadshow to visit JB

The Castrol Magnatec “Instant Protection” campaign, aimed to promote the ability of Castrol Magnatec engine oils to provide protection even during start-up, is now gearing up for another leg of its road show to take place at AEON Tebrau City Shopping Centre, Johor Bahru on 22 – 24 July 2011.

Launched at Mid Valley Megamall on 17 June, the roadshow also visited Gurney Plaza, Penang in July to overwhelming response. After JB, the roadshow’s next stop will be One Utama Shopping Centre, PJ (11 – 14 August 2011).

Central attraction of the “Instant Protection” road show is an Augmented Reality display where a giant screen shows a camera view of the visitors surroundings augmented by computer generated images that drive home the message of how Castrol Magnatec oil protects against start-up engine wear, which is being portrayed as a monster trying to attack the visitor.

For social media buffs, Castrol is currently hosting the Castrol Magnatec Augmented Reality Monster game on Facebook, which has been played more than 7,500 times in three weeks. Players stand a chance to win trips to Hong Kong Disneyland & Singapore’s Universal Studio, the all new iPad 2 and Castrol Magnatec products.

Picture: Official Castrol release.

See also: Castrol Magnatec kicks off ‘Instant Protection’ campaign