Mercedes-Benz Malaysia Boosts Presence With Opening Of Cheras Autohaus

Subsequent to officially launching its headquarters, Wisma Mercedes-Benz, which also houses other entities of the Daimler group such as Mercedes-Benz Services Malaysia, Daimler TSS, Daimler Commercial Vehicles as well as the Mercedes-Benz Malaysia Training Academy, Mercedes-Benz Malaysia Sdn Bhd (MBM) and its authorized dealer, Cycle & Carriage Bintang Berhad (C&C), celebrated yet another significant milestone in their long-standing partnership with the launch of the Mercedes-Benz Cycle & Carriage Bintang Cheras Autohaus (C&C Cheras).

With a built-up size of 48,642 square feet, C&C Cheras features a showroom area large enough for 15 showroom vehicles and a service area with 7 work bays. With RM 16 million invested in this full-fledged 3S facility to serve customers in this part of Kuala Lumpur, C&C Cheras is one part of Cycle & Carriage Bintang’s RM 155 million investment in the central region of Malaysia.

This is the 12th Mercedes-Benz Autohaus opened by C&C and the 30th for the Mercedes-Benz brand. It is staffed by 40 experienced personnel covering sales, technical services and spare parts, and is capable of servicing 300 vehicles a month to cope with the brand’s growing customer base.

“The launch of the Mercedes-Benz Cycle & Carriage Bintang Autohaus in Cheras is another testament of the Three-Pointed Star’s track record in delivering the best cars and customer experiences. In tandem with maintaining our lead in the premium segment through record breaking vehicle sales, we continue to apply just as much attention and passion in growing our touchpoints to ensure that our customers experience exceptional after sales care,“ said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

Chairman of Cycle & Carriage Bintang Berhad, Mr. Haslam Preeston said, “Our history and legacy is intertwined with the Mercedes-Benz brand and as always, we remain ever committed to the growth of the brand in Malaysia. Last year we upgraded our C&C Petaling Jaya Autohaus and unveiled the unique Mercedes-Benz City Store at TREC, focusing on the central region. The launch of C&C Cheras is timely as it is progression for the brand to serve the southern Klang Valley customers. We aim to continue crafting unique experiences for our customers for many years to come.”

Fully compliant with the Mercedes-Benz Presentation System II (MPS II), the global autohaus benchmark of customer experience, C&C Cheras is also complete with the new Mercedes-Benz Corporate Identity (CI). In addition, the Autohaus also offers Service Differentiation – a menu of customised personalized services for customer convenience and tailored after sales services depending on their lifestyle. Taking customer relationship to the next level, C&C Cheras has implemented mobile retail – by moving its after-sales processes to a digital platform thereby allowing the after sales personnel to increase face time with  customers.

With customer comfort in mind, C&C Cheras features an i-Showroom lounge which includes digital touch screens for user-friendly information of the latest Mercedes-Benz products and its sales processes. Incorporated with lifestyle elements, C&C Cheras features a centre courtyard for natural lighting ambience and a café for those who need a quick bite.

Established in 1899, C&C embarked on the Mercedes-Benz brand journey in 1951. Presently C&C has ramped up its sales and after-sales commitment with its presence in 12 locations nationwide.

“Cycle & Carriage Bintang Berhad’s relentless pursuit of excellence in strengthening the Mercedes-Benz brand in Malaysia is truly commendable. We look forward to more significant milestones in the years ahead  as we work towards our overarching core mission of providing the Best Customer Experience for our customers, both existing and new,” concluded Dr Weidner.

C&C Cheras is located at No. 190, Jalan Lanchang, Batu 5, Off Jalan Cheras, 56100 Kuala Lumpur. For more information, please visit www.ccb.mercedes-benz.com.my or call Ms Geetha Menon at 03-7872 8100, geethamenon@ccb.com.my.