#ElectricDrivingPleasure Campaign By BMW Group Malaysia Teases 330e Hybrid Launch
Future-oriented mobility extends beyond high performance vehicles. Mobility in the future also evinces exemplary efficiency and new energy sources. Picture a state-of-the-art electric motor and a TwinPower Turbo engine working in perfect harmony to meet an infinite spectrum of driving needs. This is the new BMW 330e – a testament to future oriented dynamic driving with raw power and cutting-edge engineering.
In anticipation of the arrival of the new BMW 330e, BMW Group Malaysia drives the #ElectricDrivingPleasure campaign further, highlighting Malaysians changing lives through innovation, ideas, and solutions.
Personifying the spirit of the campaign this round is Yasmin Rasyid – marine biologist by profession, environmentalist by passion. Yasmin is the founder of EcoKnights – a non-profit organisation devoted to catalysing communities with values that are aligned with sustainability. From community workshops to Project H 2 O, EcoKnights is a true advocate for the environmental cause.
Her story is told by Paul Gan Yew Hoe, finalist of the BMW Shorties competition in 2013 for his film ‘The Boy Who Rocked the World’.
Below is the second short film from the #ElectricDrivingPleasure campaign:
