Rolls-Royce Dawn Unveiled In Malaysia

A new Dawn has arrived in Malaysia. The new award-winning, four-seater, super-opulent Drophead Rolls-Royce Dawn made its debut today at Rolls-Royce Motor Cars Kuala Lumpur showroom at Quill 9, Petaling Jaya. Billed as ‘defining the very essence of luxury motoring’ by some in the automotive community, the Dawn’s arrival sets the benchmark for super-luxury convertibles.

As Asia Pacific Regional Director, Paul Harris put it, “Dawn is redefining luxury motoring by offering an involvement like no other – being superbly relaxing to drive and making its occupants feel incredibly special. It is the pinnacle luxury good for Malaysia – rare, bespoke and hand-crafted to the unmistakeable Rolls-Royce hallmark standard. Its design evokes glamour and offers a modern, social experience. Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s illustrious history. In many markets we have seen interest from a broad segment of customers who are new to the brand, as well as more established customers.”

The Dawn was introduced by Dato’ Michael Ong, Managing Director of Rolls-Royce Motor Cars Kuala Lumpur who said, “Through the years, we have seen the Rolls-Royce brand transform with a younger generation of entrepreneurs aspiring to own a Rolls-Royce. Ghost and Wraith reset perceptions of what a modern Rolls-Royce should look like. We are proud to partner with Rolls-Royce as we embark on this new journey.”

As David Kim, Regional Sales Manager of Rolls-Royce Motor Cars explained, the new Rolls-Royce Dawn features 80% unique body panels and even new tyres as special fitment for the model, despite looking very similar to the 2-door Wraith. And where the Wraith is about power, Dawn is a more relaxed creature.

To ensure serenity in the cabin, the engineers paid great attention to the Dawn’s roof making the car comparable to the hard-topped Wraith. Even with the roof down (it takes just over 20 seconds to put it up or take it down, at a cruising speed of up to 50km/h), the wind deflector helps maintain sanity within the passenger cell, making it one of the quietest convertibles around. The 6-layered fabric roof is connected to a smooth, noiseless mechanism that dances like a ‘Silent Ballet’ to maintain its luxurious vibe.

The Dawn’s design is of a more contemporary, four-seat super-luxury Drophead that stays true to Rolls-Royce’s design language, to target the affluent young. Its lines are dynamic and classy but not too flamboyant.

The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels – enticing an owner or passenger to enter Dawn.

And if you’re wondering, the standard-issue umbrellas aren’t housed within the coach doors but in the front wings. The Dawn is powered by a 6.6-litre twin-turbo V-12 that produces 563 hp. But since it’s a Rolls-Royce, technical specifications aren’t important questions a potential buyer will ask. And as with all cars in this category, the Dawn is bespoke so the price tag is dependent on your fancies.

The Dawn will be available for viewing by invitation from 22 – 24 July, 11:00am to 8:00pm at Bangsar Shopping Centre.