Rike Cool – Changing your world

According to the Malaysian Meteorological Department (MMD), Malaysia’s Solar Ultraviolet Index (UVI) rating is 9. According to MMD’s measurement scale, this is an alarmingly high figure, and their advice for us is to ‘avoid unnecessary sun exposures especially during midday hour’.

We know, from various scientific studies, that extended exposure to strong sunshine is not only uncomfortable, but also potentially health damaging. Besides the visible light spectrum, the sun also fires damaging infra-red and ultra-violet rays at our direction, carrying the sun’s considerable heat, which gives your skin the burning sensation. They have been identified as the primary causes of various skin ailments affecting many people.

No disrespect to Mother Nature, but it is imperative that we keep ourselves adequately protected from the prolonged bombardment of these harmful rays. Most of us are aware of this need. We willingly spend money on sun-shielding creams. We even wear jackets, sunglasses and hats when the time comes to go under the hot sun.

Car owners got into the act too, first with stick-on sun shades, then full-on tinting of windows. The objective is simple: to protect occupants and loved ones from the scorching rays of the sun. The tinting phenomenon soon caught up, and tint films have become the ‘must-have’ accessory of any car. The sheer size of the car window tinting market in Malaysia has caught the eye of many an entrepreneur, and it has since blossomed into one of the most competitive markets in the realm of car accessories.

One company which has persevered and experienced tremendous growth in this industry is Rike Cool, a local brand of international quality, one which all Malaysians could be proud of. From their humble beginnings in 1999, Rike Cool has since emerged as one of the nation’s top three brands in the field of window tinting.

The Tints

Sourced from renowned Japanese manufacturer, Riken Technos, Rike Cool’s tint films not only effectively insulate heat, but are also technologically advanced and highly durable. Their films feature extensive usage of the latest developments in nanotechnology, ensuring excellent performance and quality. For products marketed in Malaysia, personnel from both Riken Technos and Rike Cool work closely with each other to ensure that products are suitably tailored to meet local market conditions.

While competitors carry on with older models of obsolete films, Rike Cool’s latest films have since moved to more advanced Indium-doped Tin Oxide. This technology utilizes extremely fine nano-particles to block off dangerous infra-red and ultra-violet rays, without the sacrificing clarity and clear driving vision.

Rike Cool personnel putting the films to test, ensuring top performance as promised.

Compared to rival films using metalized base solutions, Rike Cool’s advanced tin oxide nanotechnology films does not interfere with electromagnetic signals crucial for the operation of devices such as auto gate remote controls, Smart Tags, and GPS units. They filter out up to 96% of infra-red rays, and 99.9 % ultraviolet rays, and at the same time allowing up to 70% of visible light through. In the real world, these specifications translate to an effective insulation of heat without hindering visibility and convenience for the driver. In addition, the films are also engineered with remarkable resistance to oxidation – a primary cause for discolouration among many rival films.

Benefits

The effective heat insulating properties of Rike Cool films benefits consumers from multiple angles, with the first and most obvious of them being increased comfort a result from a cooler cabin. While many consumers also consider window tinting as a means of enhancing their cars’ aesthetics, the other important benefit of a good tint film is in the aspect of health and safety.

The tint film protects the car’s occupants and interior in a multitude of ways. By blocking off most of the heat-carrying UV and IR rays, tinting films help reduce exposure of the occupants’ skin to the harmful rays, thereby reducing their chances of triggering various skin-related ailments. Unlike sun-blocks, where one has to apply a layer of synthetic chemicals over one’s skin, Rike Cool tint films offer the same level of protection without any potential side effects. Owners of vehicles who park regularly under the sun also no longer need to worry about the degrading of their interior fittings and finishing due to prolonged heat exposure.

As heating effects inside the cabin are dramatically reduced, effective cooling of the interior can be achieved in reduced time with reduced consumption of energy from the air-conditioning system. This in turn has a positive implication on fuel economy, as drag from the air-con compressor is reduced, leading to improved engine responsiveness.

Rike Cool’s films also function as a security feature for your car, because of its ability to resist forced break-in attempts. Although it can’t prevent the actual shattering of your windows, the film would still be able to hold the broken pieces together without shards being spilled into the cabin and injuring of occupants due to flying glass debris.

3Q – Quality Product, Quality Workmanship, Quality After-Sales

Rike Cool’s meteoric rise, which now sees them standing shoulder-to-shoulder among the industry’s top brands, was accomplished neither overnight, nor half-heartedly. The story of their success has been built on an unshakable commitment to their 3Q policy, in which they pledge to deliver Quality Products, Quality Workmanship, and Quality After-Sales.

Quality workmanship in action

As proof of their credentials, Rike Cool’s films are certified by SIRIM, ISO 9001, International Window Film Association, Asia Pacific Top Excellence Brand and Malaysia Power Brand 2009. Users also have little to worry from law enforcement agencies, as all marketed films comply with the latest set of JPJ regulations. Indeed, customers from Rike Cool are investing not only for quality products, but also complete peace of mind, and product value for money.

All Rike Cool films come with a 6-year warranty that covers product defect, poor workmanship and a guarantee of JPJ compliance. In the event of a legitimate warranty claim, Rike Cool shall see to it that the problem is fixed to the customer’s satisfaction without any charges, and without question. It is the belief in Rike Cool that satisfaction of the customer should be the main priority, as the testimonies of satisfied customers are important components in building a strong brand.

Rike Cool’s staff carry immense pride in their work.

To ensure that the customer enjoys this comprehensive coverage, and the undoubted quality of Rike Cool tints, all purchases of Rike Cool’s tints are accompanied by an official invoice, warranty card, and hologram stickers. Customers are encouraged to ensure that these security measures are in place when accepting their installations.

Current Market and Future Plans

Over the past ten years, the Rike Cool brand has grown from strength to strength. Outgrowing their humble beginnings, Rike Cool currently has 5 branches nationwide and is supported by a vast network of 17 appointed dealers. In addition, Rike Cool has also secured lucrative tie-ups with various car manufacturers, Plus, AAM and distributors in the country.

They do more than just cars…

Their success story has been remarkable, but Rike Cool is certainly not done expanding yet. Always looking for ways to serve the customer better, Rike Cool is continuing to explore new market possibilities with the marketing of new products, and the opening of new branches. They are also actively recruiting new hires and new dealers to further extend their market reach. There certainly is more to come from Rike Cool as they look to change your world!

For more information, visit: www.rikecool.com