Modenas gets Aggressive with Elit Sports
Modenas gets Aggressive with Elit Sports
Subang Jaya, Saturday August 27th 2005 – Modenas today launched its 10th model, the Elit Sports, which revs up the motorcycle and engine manufacturer’s stable by building on the strength of its Elit 125 and 150 scooters.
The new Elit Sports is powered by a 150 cc, four-stroke engine that has been tuned to deliver more power and torque, resulting in better acceleration. It also features a larger fuel tank for a longer range.
The dynamic and stylish design is complemented with sporty 12-inch alloy rims, wide tyres and a steel frame for comfortable and stable riding. Front brakes are discs, a large headlamp provides better visibility at night. The taillight is also larger for better visibility, while the wheelbase is long for better handling.
“The Sports edition is the tangible result of our customers’ requests for a sportier version of Modenas’ already popular Elit scooter, and we have no doubt that it will be a very popular option,” said Modenas Chief Executive Officer Datuk Rashid Din.
“The ability of Modenas to develop and produce motorcycles in response to the requirements of our market which appeal to them attests to the capabilities that lie within the company,” he added.
Modenas was established in 1995 in tandem with Malaysia’s efforts to industrialise, with the task of spearheading the transfer of technology and development of motorcycle manufacturing, and eventually enable the country to proudly produce indigenous motorcycles.
As of August 2005, Modenas has produced 870,000 motorcycles and scooters, making it one of the largest manufacturers in this category and the Elit Sports is the latest model to roll out of its factory in Gurun, Kedah. The Elit Sports is part of an aggressive strategy by Modenas to capture a greater share of the domestic scooter market while increasing exports.
“We expect to achieve a total of one million units by 2006 and the Elit Sports is expected to contribute to this level of production with projected sales of 3,000 units by end of 2005 and another 6,000 units in 2006,” said Rashid.
“Despite increasing competition, Modenas will not compromise on the quality of our products. What we will focus on is increasing production efficiency by raising local component content continuously improving on the designs and offering our customers very competitive pricing,” he added.
The Modenas Elit Sports retails for RM5, 888.00, and is available from all dealers with immediate effect.
