Mazda January production fell 62.7 per cent

Mazda January production fell 62.7 per cent

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 The bad news just continues to flow doesn’t it?

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Mazda’s numbers are even worse than Mitsubishi’s.

To put it into perspective, less than one year ago, Mazda was a company that had a full order book and was struggling to fulfill demand. Luckily they were playing careful and refrained from adding capacity through new plants or investment in existing lines.

Mazda’s limited product range will mean that they will have less to offer to already cautious customers.

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I certainly hope that this plucky Yokohama firm will weather this terrible storm and survive another day to give us even better Japanese enthusiast cars like the MX5 and RX8

Below is the full Press Release

Mazda Production and Sales Results for January 2009 (Flash Report)

2009/02/25

  • Production and Sales Results

Mazda Motor Corporation’s production and sales results for January 2009 are summarized below.I. Production

Breakdown Jan. 2009
DOMESTIC
PRODUCTION
Passenger Cars 29,019 -67.2
Commercial Vehicles 2,111 -41.0
Total 31,130 -66.2
OVERSEAS
PRODUCTION
Passenger Cars 11,015 -54.4
Commercial Vehicles 3,403 -43.1
Total 14,418 -52.2
GLOBAL
PRODUCTION
Passenger Cars 40,034 -64.4
Commercial Vehicles 5,514 -42.3
Total 45,548 -62.7

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units).

1. Domestic Production
Due to a reduction in global demand, Mazda’s domestic production volume of passenger and commercial vehicles in January 2009 decreased 66.2% compared to January 2008.

[Domestic production of key models in January 2009]

Mazda3 (Axela): 14,016 units (down 53.7% year-on-year)
Mazda2 (Demio): 6,909 units (down 52.9% year-on-year)

2. Overseas Production
Due to a reduction in global demand, Mazda’s overseas production volume of passenger and commercial vehicles in January 2009 decreased 52.2% compared to January 2008.

[Overseas production of key models in January 2009]

Mazda6: 6,834 units (down 54.4% year-on-year)
BT-50: 3,403 units (down 43.1% year-on-year)

II. Domestic Sales

Breakdown Jan. 2009
DOMESTIC
SALES
Passenger Cars 12,845 -30.2
Commercial Vehicles 2,108 -21.6
Registration Total 10,709 -34.4
Micro-mini Total 4,244 -11.1
Total 14,953 -29.1

Amid diminished overall market demand, Mazda’s total domestic sales volume of passenger and commercial vehicles in January 2009 decreased 29.1% compared to January 2008.
Mazda’s registered vehicle market share was 6.1% (down 0.7 points year-on-year), with a 3.3% share of the micro-mini segment (down 0.2 points year-on-year) and a 5.0% total market share (down 0.6 points year-on-year).

[Domestic sales of key models in January 2009]

Mazda2 (Demio): 3,879 units (down 31.4% year-on-year)
AZ-Wagon: 2,430 units (down 2.5% year-on-year)

III. Exports

Breakdown Jan. 2009
EXPORTS Passenger Cars 20,168 -72.0
Commercial Vehicles 39 -87.5
North America 6,682 -71.9
Europe 4,764 -83.9
Oceania 4,003 -38.8
Others 4,758 -61.8
Total 20,207 -72.1

Due to a reduction in global demand, Mazda’s January 2009 exports of passenger and commercial vehicles decreased 72.1% year-on-year.

[Exports of key models in January 2009]

Mazda3: 10,871 units (down 63.0% year-on-year)
Mazda2: 4,244 units (down 52.4% year-on-year)

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