Ford Malaysia Holds Farmers Day Carnival
Ford recently held a Farmers Day Carnival for farmers and their families at Cameron Highlands. The event was aimed at enabling Ford to keep in touch with its customers in the area, especially in view of the fact that there are many who own the Ford Ranger. The Carnival was held at the Equatorial Hill Resort.
With Government regulations governing exhausts emissions being stricter in Cameron Highlands, Ford believes the Ranger’s environmentally-friendly Euro 1 turbodiesel engine is an ideal ‘green workhorse’. As a community service, Ford Malaysia brought along a diagnostic machine to help farmers find out if their vehicles meet the emission standard. Free re-tuning was provided to Ford vehicles, where necessary.
Farmers and their families were also given a first-hand experience of the Ranger as test drives were conducted at the Carnival by Ford sales consultants. And as an added incentive, participants making bookings at the carnival received a special discount of RM700.
By far, the most popular event at the Carnival was the Ford Ranger challenge contest where contestants were required to maneuver a Ranger through a series of slaloms in the shortest possible time. This test of driving skills attracted over 40 participants with many competing more then once!