Volvo’s Weekend XCapade
As part of its program of introducing the all-new V70 Cross Country (XC) model, Volvo Car Malaysia is having a special weekend activity entitled the ‘Volvo XCapade’ at a private piece of property in Sg Buloh, Selangor. At the huge property, known as Tanamera, invited guests and their families can enjoy fishing, horse-riding, archery and radio-control planes, among other fun things as well as drive the new V70XC through a specially prepared off-road course. The course is designed to show the car’s capabilities, and includes getting through a deep mudhole which people who buy the RM260,000 All-Wheel Drive Volvo may never actually do.
At the venue, guests also get to enjoy free food and drinks and there’s lots of entertainment especially for the young ones from 9:30 am to 6:00 pm on four weekends in May and two weekends in June (2nd and 3rd).
Confirming that the event is costing quite a fair sum of money but not disclosing the actual amount, Volvo Car Malaysia Marketing Director Pang Cheong Yan said that it is an important investment to establish this new type of Volvo among Malaysians.
“It is a costly exercise but we feel it is an investment as this is a new type of product we are going to sell and we want people to appreciate the concept and the sort of environment it can be used in,” he explained to AUTOWORLD.COM.MY. He revealed that direct mail invitations had been sent out to 5,000 Volvo owners as well as another 20,000 potential customers. He added that there are also special invitations to customers in other towns to attend the XCapade.
According to a sales representative from Federal Auto Cars, the XCapade has been very helpful in promoting the car not only to existing Volvo owners but also to new ones. “I have already signed up two new customers; one has been driving a Toyota Harrier and the other, a Prado Turbodiesel,” he said happily.
If you did not get an invitation, it doesn’t mean you can’t go to the XCapade. You can contact a Volvo showroom to get a ‘passport number’ and register yourself or log into the company’s Malaysian website to do the same registration.
