iCAUR Debuts At Malaysia Autoshow 2025 With Three Electric SUVs – 03, 03T And V23

A new brand has entered Malaysia’s fast-evolving EV market. iCAUR is an all-electric off-road lifestyle vehicle brand developed through a partnership between Chery and SmartMi Tech. And it is making its ASEAN debut at the Malaysia Autoshow 2025 (9 – 15 May @ MAEPS Serdang).

Malaysia marks the first market in the region for iCAUR following its global unveiling at Auto Shanghai last month. Describing itself as a premium off-road New Energy Vehicle (NEV) brand “Born To Play,” iCAUR aims to capture the spirit of adventure among younger, tech-savvy drivers with its futuristic electric SUV lineup.

Speaking at the launch, Emily Lek, Vice President of iCAUR Malaysia, said, “Intelligence, Innovation, Interaction and most of all—Born to Play! iCAUR goes beyond a means of transport; it’s an extension of you—crafted for the explorers, trendsetters, the young and the young at heart.”

“We have forged an undeniable imprint in Malaysia and look forward to forging new opportunities, leveraging our leadership in new energy technology and mobility solutions,” she added. 

Three Electric SUVs Previewed

At the show, iCAUR is giving a preview of its 3 electric SUV models i.e. the iCAUR 03, 03T and V23. Leading the charge is the iCAUR 03, which is set to be the first model available for sale in Malaysia as early as Q3 2025.

While the preview models are currently left-hand drive (LHD) prototypes carrying the iCAR branding, the production-ready versions will carry the revised branding.

iCAUR 03: Urban Meets Adventure

Built for both city streets and rugged escapes, the iCAUR 03 features the brand’s striking “i-BOX” design language and comes in 2 configurations:

• 2WD Variant: Rear-mounted 135 kW motor (with 220 Nm torque), 65.7 kWh LFP battery, 426 km range (NEDC)

• iWD Variant: Dual-motor all-wheel-drive, 205 kW combined output (385 Nm torque), 69.8 kWh battery, 418 km range (NEDC)

  

  

  

  

  

The iCAUR 03 comes equipped with 3 proprietary technology suites:

• iCARE: Reinforced aluminium chassis and battery armour for enhanced safety.

• iROAD: 6 drive modes for versatile terrain response.

• iBRAND: Premium creature comforts like a 12-speaker INFINITY sound system and a 540-degree “Transparent Chassis” camera system.

Inside, the digital cockpit includes a 15.6″ central display and a 9.2″ driver cluster, powered by the i-VA infotainment suite. Safety is bolstered by Level 2.5 Advanced Driver Assistance Systems (ADAS) such as Emergency Lane Assist and Traffic Jam Assist.

The iCAUR 03 also supports 80 kW DC fast charging, enabling a 30% to 80% top-up in just 30 minutes.

Estimated Pricing and Bookings

Registrations of Interest (ROI) for the iCAUR 03 are now open, with a refundable RM1,000 booking fee. Estimated pricing is:

• RM145,000 for the 2WD variant

• RM155,000 for the iWD variant

Those who book their vehicle during the Malaysia Autoshow will also receive a limited-edition iCAUR 03 scale model upon delivery.

The Lineup Expands: iCAUR V23 & iCAUR 03T

Flanking the iCAUR 03 on the show floor are the rugged iCAUR V23, designed for serious off-roading with a heritage-inspired silhouette, and the bold, urban-focused iCAUR 03T SUV, described as the “urban commander.”

Nationwide Dealer Network

At the same time, iCAUR also announced the appointment of its first 11 dealer partners across Malaysia, with more to follow as it expands nationwide.

“Today is more than just a brand launch—it’s a statement: iCAUR is here,” said Emily Lek. “Together, we’re laying the foundation for growth, delivering on our customer-first promise, and sharing our vision for a smarter, bolder automotive future,” she added. 

Visit iCAUR At Malaysia Autoshow 2025

iCAUR’s full lineup is on display at Booth A07B, Hall A, MAEPS Serdang, from 9–15 May 2025 (10:00 AM–10:00 PM). Visitors can also take part in retro arcade games like Pac-Man and Raiden, with prizes including exclusive scale models.

Launched globally in April 2025, iCAUR is a joint initiative between Chery and SmartMi Tech. The brand plans to expand to 100 countries and establish over 2,000 sales and service centres by 2028. Its entry into Malaysia supports national electrification goals under the NETR and LCMB, aiming for 80% EV adoption by 2050.