Sime Darby Auto Imports Is Official Importer And BYD Malaysia Is Distributor For Denza Brand
BYD Auto Industry Co., Ltd. held an official signing of the Denza Importation and Distribution Agreement recently to mark another milestone for the company and Malaysia’s electric vehicle (EV) landscape. With this agreement, its luxury sub-brand, Denza, sees Sime Darby Auto Imports Sdn Bhd appointed as the official importer, and BYD Malaysia Sdn Bhd as the official distributor of Denza vehicles in Malaysia.
This agreement deepens the relationship between BYD and Sime Darby, expanding their partnership into the premium EV segment. The introduction of Denza represents BYD’s commitment to bringing innovative technology to Malaysia, offering customers advanced features and a luxurious driving experience. Denza, a premium sub-brand by BYD is marketed for its cutting-edge technology and focus on luxury. Through this strategic partnership, BYD looks to tap into Malaysia’s growing demand for sustainable mobility and strengthen its presence in Southeast Asia.
“We are excited to partner with Sime Darby Auto Imports to bring Denza to the Malaysian market, marking a significant milestone for BYD in our journey to expand our electric vehicle offerings in Southeast Asia. Being at the forefront of innovation, we are proud to bring our advanced EV technology to Malaysia where the appetite for sustainable mobility continues to grow. With Denza, we will be able to offer our customers a better experience through our premium technology and features within the EV industry. We believe Denza will redefine the premium EV experience and set new standards for Malaysian drivers,” commented Mr. Liu Xueliang, General Manager of BYD’s Asia-Pacific Auto Sales Division.
Mr. Dennis Ho, Managing Director of Assembly and Strategic Businesses at Sime Darby Motors, stated “This official signing marks a momentous milestone for us as we venture into a new partnership with BYD Auto Industry and BYD Malaysia. Through this, we look forward to forge a stronger partnership with BYD, expanding our presence in the EV market while diversifying Sime Darby’s EV portfolio. We are committed to a pivotal role in accelerating the growth of electric vehicles in Malaysia and we believe that bringing in Denza will be a significant part of this journey.”
Meanwhile, Mr. Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd added, “BYD’s mission has always been to make electric vehicles accessible to more people, and with the introduction of Denza, we are offering Malaysian drivers a premium choice that embodies both luxury and sustainability. The rapid adoption of EVs in Malaysia is a testament to the country’s progress in embracing a cleaner, greener future. We are proud to play a part in this transformation, expanding our diverse offerings and innovative solutions that meet the needs of a new segment of drivers”.
The launch of Denza in Malaysia represents BYD’s ambition to offer a more diverse range of EV options, catering to the evolving needs of Malaysian drivers. As the country continues its transition to greener transportation solutions, Denza is hoping to play a key role in shaping the future of the premium EV market.
