Jaecoo J7 Launched In Malaysia; 2 Variants Priced From RM139k
Jaecoo Malaysia has launched its first model for Malaysia i.e. the ‘attainable luxury’ Jaecoo J7 SUV. Assembled in Shah Alam, this 5-seater SUV is sold in 2 variants i.e. J7 2WD and J7 AWD priced at RM138,800 and RM148,800 respectively.
“Malaysia now has a challenger premium off-road SUV brand. Backed by independent innovation, advanced technology, and commitment to quality, Jaecoo embodies a refined urban appeal, evident with our brand philosophy of “From Classic, Beyond Classic”. In our aspiration for long-term growth, we have embarked on a journey of building a strong foundation for Jaecoo in Malaysia over the past seven months. Jaecoo is more than ready to excite the market!” said Chery Corp Malaysia, Executive Vice President, Leo Chen.
The J7 measures 4,500 mm in length, 1,865 mm in width, and 1,680 mm in height, with a wheelbase of 2,672 mm. Boot space is 424 litres and enlarges to 1,349 litres with the rear seats down. In real world terms, it is capable of accommodating a double mattress measuring 1860 mm x 970 mm.
Powering this SUV is a 1.6L turbocharged 4-cylinder engine with 194 hp and 290 Nm, and paired with a 7-speed dual clutch transmission. Furthermore, the innovative All Road Drive Intelligent System (ARDIS) developed by Jaecoo offers 7 driving modes i.e. Eco, Sport, Normal, Sand, Mud, Snow, and Off-Road to tackle various terrains. Meanwhile, the 2WD variant comes with the 3 standard driving modes i.e. Eco, Sport, and Normal.
Notable features include a 540-degree camera thar showcases both the 360-degree view of the J7, as well as the undercarriage road conditions. This gives drivers added confidence with blind-spot-free safety assurance on uneven surfaces, and navigation through narrow spaces.
Additionally, there is a 50W wireless phone charging pad with air-cooling vent, 64-colour ambient lighting system, dual zone climate control, powered front seats, head-up display as well as an 8-speaker Sony sound system.
“Jaecoo is well positioned as a challenger SUV brand that meets the market’s appetite for attainable luxury. We have invested significantly into building an extensive network of premium dealerships supported by an independent assembly plant and parts warehouse. To top this, we have chosen to position our maiden premium off road SUV at an attainable price well under RM150,000. We’re very excited for our customers to start enjoying the complete Jaecoo ownership experience today,” said Jaecoo Malaysia Vice President, Emily Lek.
Aside from the local assembly initiative, Jaecoo Malaysia has also established a network of 35 dealerships nationwide, and a parts warehouse to support customers for the long-term. 
In conjunction with the launch, Jaecoo Malaysia is offering a special early bird package (up to 21 July 2024) for a 10-year engine warranty* or up to 1,000,000 km mileage. The regular warranty coverage is 7 years (or up to 150,000 km). Offering customers added peace of mind, Jaecoo Malaysia also announced a total of 6 panel insurers for its Jaecoo Prime Protection Programme (J-PPP).
Additionally, for the first 300 buyers of the J7 2WD variant, they will receive an upsized 14.8″ infotainment display which is the same as the J7 AWD variant (the 2WD variant has a 13.2″ screen as standard).
*Terms and conditions apply
